• The Concept of Trial Trailers
• Demand Impact Videos as Affordable Alternatives
• The Art of Video Editing and Storytelling
• Addressing Lawyer Needs with Custom Videos
• The Power of Video in Legal Cases
• Importance of Evidence Preservation
• Bonus! Michael's Abandoned Atlas Foundation

Follow and Review:

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Supporting Resources:

Guest Michael Schwarz of Prairie Nation Creative.

Learn more about Michael Schwarz and the work he is doing: https://prairie-creative.com/

Email Michael: michael@prairie-creative.com

Watch samples of Michael’s work here: https://vimeo.com/prairienation

You can also watch this episode on YouTube here: A Fresh Take on Using Video for Case Settlement, with Guest Michael Schwarz [Ep145]

Do you have an upcoming trial and want help writing your opening statement? Book a free call with Elizabeth to see how she can help.

Don’t want to miss an episode? Join the Trial Lawyer Prep Newsletter for resources, tips and episodes by going here: www.larricklawfirm.com/connect

In this episode, Elizabeth tackles the challenge of capturing and maintaining attention in legal settings, emphasizing the importance of the critical eight-second window to engage audiences like judges, mediators, opposing counsel, and juries. Discover methods to simplify complex legal jargon and prevent cognitive overload, ensuring clarity in your arguments.

Elizabeth dives into crafting compelling trial strategies, focusing on the power of visual comparisons and thematic development in opening statements to effectively counter defense narratives. Whether it's contrasting visuals or structuring arguments to reinforce your points, these techniques will elevate your trial preparations.

In this episode, you will hear:

• Mastering attention in legal settings using the critical 8 second rule
• Simplifying complex legal jargon to avoid cognitive overload
• Utilizing visual comparisons and thematic development in trial strategies
• Structuring arguments effectively to counter the defense's narrative
• Emphasizing the rule of threes for clear and impactful presentations
• Integrating visuals with verbal communication for enhanced audience engagement

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Do you have an upcoming trial and want help writing your opening statement? Book a free call with Elizabeth to see how she can help.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

Elizabeth explores the application of brain science in witness preparation, offering trial lawyers strategies to enhance deposition prep. This episode focuses on leveraging the limbic system and amygdala to reduce stress and improve memory retention, moving away from fear-based tactics. Elizabeth discusses the importance of engaging clients by addressing their concerns and shares methods to counteract the forgetting curve through repetition and structured sessions. Learn how to utilize technology like Zoom for virtual depositions and empower your clients with clarity and confidence.

Elevate your practice with these insights for building a strong foundation in witness preparation. Elizabeth highlights the significance of understanding and applying brain science to transform the way trial lawyers approach witness prep. By addressing the emotional and cognitive needs of clients, lawyers can create a more supportive and effective preparation process. The episode emphasizes the benefits of using technology and structured repetition to ensure that clients are well-prepared, confident, and able to retain crucial information.

In this episode, you will hear:

• Transforming witness preparation using brain science techniques
• Understanding the role of the limbic system and amygdala in reducing stress
• Avoiding fear-based tactics to enhance client memory retention
• Importance of repetition to combat the forgetting curve
• Structured preparation sessions and role-playing scenarios
• Empowering clients with confidence and clarity through tailored strategies

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Learn more about the Forgetting Curve

Need to earn CLE credit and learn more about witness preparation? Check out my in-depth presentation: Witness Prep That Works through ALI CLE.

Set up a free call to talk to Elizabeth about her witness prep services: www.calendly.com/elizabethlarrick

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.