Transform your customer presentations with one simple question that reveals why most automotive suppliers lose deals before they even start.

In this debut "Quick Fix" episode, Stéphane Lagresle shares a real story from a high-stakes customer meeting with a major OEM.

The Problem: A 45-minute technical presentation that never once mentioned the customer's name, logo, challenges, or goals. Sound familiar?

The Solution: The Dinner Party Test - a simple framework that asks whether your presentation style would work at a dinner party. If someone monopolized the entire conversation talking only about themselves, would you want to meet them again?

What You'll Learn:

• The one question that transforms customer presentations: "What do they need to hear?" (not what you want to tell them)
• How to create an Empathy Map that puts your key decision-maker at the center of your story
• A tactical implementation guide for researching customer challenges before every meeting
• Why you're competing against every other priority in the room, not just other suppliers

Perfect for: Sales teams, account managers, business development professionals, and anyone who presents to automotive customers.

Key Takeaway: In automotive, we're not just selling technology - we're competing for attention. Make your presentations about their success, not your features.

Connect with Stéphane on LinkedIn or visit thestorytellingtribe.com for more resources on automotive storytelling.

Tell us in the comment if you want more Quick Fixes like this!

"Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.

🚀 AUTOMOTIVE SOFTWARE FROM B2C GIANTS DECODED

In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Valentin Janiaut, Software Solution Task Leader at LG Electronics Vehicle Component Solutions and French engineer with a unique Korean automotive perspective, to explore how traditional electronics giants are redefining themselves in the software-defined vehicle era.

🎯 KEY INSIGHTS

From Electronics to Software Identity

LG's journey from being perceived purely as an electronics supplier to establishing credibility in automotive software required deliberate branding. The creation of "AlphaWare" wasn't just about naming products—it was about reshaping market perception and internal identity.

Engineering as Universal Language

Valentin's observation that engineering culture transcends national boundaries is significant. While French, British, and Korean automotive cultures differ, engineers share a common problem-solving mindset that enables collaboration.

The Open Source Future of Mobility

Learn why collaborative development models will eliminate redundant engineering efforts and how successful SDV implementation requires both getting and giving back to the community.

💡 PRACTICAL TAKEAWAYS

• Bridge Cultures Strategically: Leverage cross-cultural engineering mindset to transcend country-specific business approaches and connect with global teams
• Name Your Software Solutions: Create strong brand identity for software products to establish credibility beyond traditional hardware reputation
• Focus on Experience Over Features: Design solutions that enable end-to-end customer experiences rather than standalone technical capabilities
• Embrace Usage-Based Models: Develop digital services that deliver clear value every time they're used, justifying subscription or token-based pricing

🌟 ABOUT YOUR GUIDE

Valentin Janiaut brings over 10 years of automotive software experience spanning Korean and European markets. From launching R-Link 2 for Renault to creating LG's AlphaWare software suite, he's driven the evolution from hardware-centric to software-defined mobility. His LSE MBA combined with cross-cultural engineering expertise positions him uniquely to decode the future of automotive software.

Ready to discover the stories behind the steering wheel?

#UnderTheHood #AutomotiveStorytelling #SDV #LGAlphaWare #SoftwareDefinedVehicle

"Under the Hood: Automotive Storytelling" – Where technology meets narrative, and mobility's future is told through visionary voices.

"Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.

🔐 THE SECURITY FOUNDATION DECODED

In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Andrew Till, General Manager of Secure Platform at Trustonic and cybersecurity visionary with decades of experience across mobile and automotive ecosystems, to explore how security becomes the invisible foundation that enables automotive innovation.

🎯 KEY INSIGHTS

Hollywood vs. Reality: The Cybersecurity Narrative Challenge

Andrew reveals how Hollywood's glamorized hacker portrayal threatens talent recruitment, and how he proposes to flip the narrative and showcase cybersecurity as collaborative, diverse, and essential to automotive innovation.

The Chinese Security Leadership Revolution

Discover how Chinese OEMs have emerged as global cybersecurity leaders, driven by export ambitions and ecosystem-first vehicle design that demands robust security foundations.

Beyond Fear: Security as Revenue Enabler

Learn why the future of automotive cybersecurity lies not in fear-based selling but in positioning security as the invisible enabler of connected services, payments, and ecosystem partnerships.

💡 PRACTICAL TAKEAWAYS

• Start with Security: Build security into software development from day one, not as an afterthought
• Never Assume: Eliminate assumptions in security protocols – most breaches stem from human error and shared passwords
• Implement Periodic Attestation: Move beyond startup verification to regular 20-30 minute security health checks
• Embrace Hardware-Software Synergy: Optimize security solutions for specific chipsets rather than treating them as separate domains

🌟 ABOUT YOUR GUIDE

Andrew Till brings over 30 years of experience spanning mobile revolution to automotive transformation. From pioneering content stores at Motorola to leading Android ecosystem development at Symphony Telecom, through automotive innovation at Harman, Andrew now oversees Trustonic's mobile, automotive, and IoT security solutions. His passion: protecting people through technology that just works.

Ready to discover the stories behind the steering wheel?

#UnderTheHood #AutomotiveStorytelling #CybersecurityLeadership #ConnectedVehicles #SoftwareDefinedVehicles

"Under the Hood: Automotive Storytelling" – Where technology meets narrative, and mobility's future is told through visionary voices.

"Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.