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Underwriting with Integrity: Revenue Assumptions, Expense Ranges, and Pro Forma Truths

Underwriting with Integrity: Revenue Assumptions, Expense Ranges, and Pro Forma Truths

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📖 Episode Overview

In this episode, Jason and Frank pull back the curtain on the most manipulated areas of underwriting: revenue assumptions and operating expenses.

They explore how pro formas can be engineered to look too good to be true, and how savvy investors can spot the red flags. From market rent games to unrealistic expense ratios, they break down what ethical underwriting really looks like in today’s market.

📌 Topics Covered

✅ Differences between market rent, in-place rent, and effective rent

✅ Revenue assumptions: Loss to Lease, Economic Vacancy, Other Income

✅ Underwriting manipulation: common tactics used by “bad actors”

✅ Expense benchmarks and what’s actually reasonable

✅ Operating expense ratios: understanding when numbers don’t add up

✅ How investors should challenge and verify assumptions

✅ Knowing when a pro forma is too good to be true

💬 Key Quotes

✅ “Revenue is the most commonly manipulated line item in underwriting—and the easiest to hide.”

— Frank Patalano

✅ “If your model shows a 35% expense ratio on a multifamily deal, you better have a really good story.”

— Jason Williams

✅ “Good underwriting is about creating a model that can fail gracefully—not just look great on paper.”

— Jason Williams

📚 Resources Mentioned

✅ NMHC Income & Expense Survey – industry-standard benchmarks for multifamily OPEX

✅ IRR Matrix Reports – cap rates, NOI, and return assumptions by market

✅ T12 & Rent Roll Deep Dive – tips for extracting truth from seller financials

🎧 Connect with Jason:

✅ LinkedIn

✅ https://IroncladUnderwriting.com

✅Linktree

🎧 Connect with Frank:

✅LinkedIn

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