What does it really mean to be “funder ready”?

What makes an impactful storyteller?

And is there a risk that funders might become skeptical if your marketing is “too slick?”

These are just a few of the thought-provoking questions we explore in the second episode of Season 12 of #Philanthropod.

Host Anubha Rawat sits down with Kevin L. Brown, CEO of Mighty Ally. In a world where only one in 1,000 non-profit organisations grow beyond a small business, Mighty Ally builds brands to maximise funding through its Fundable & Findable Framework. Kevin is also a leading voice on LinkedIn and Substack and just released his first book: Fundable & Findable: The Brand-New Way to Fix Your Nonprofit Fundraising.

Anubha and Kevin discuss Kevin’s transition from the advertising agency world to international development and the non-profit sector. Deeply influenced by the orphan crisis and his own experience as a father to three daughters from Uganda and China, Kevin began his journey in the sector by shadowing Lwala Community Alliance. Since then, his team has led some of the most powerful brand strategies for leading organisations including Food4Education and CHIC.

Throughout the episode, Anubha and Kevin unpack:

• Why positioning and clarity are critical for all non-profit organisations;
• How to scale without losing the “soul” of your organisation;
• What funders are really looking for and how to stand out; and
• The simple, essential steps every organisation should take to strengthen its brand today.

If your organisation is looking to scale, feeling “stuck” in its fundraising, or hoping to diversify its donor base, this conversation is for you.

Learn more about Mighty Ally here: https://mightyally.org/about

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