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Vegan Business Talk

Vegan Business Talk

Auteur(s): Katrina Fox
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Vegan Business Talk features interviews with vegan business owners and entrepreneurs from across the globe. Hosted by journalist Katrina Fox, author of 'Vegan Ventures: Start and Grow an Ethical Business'. Katrina is now the resident business expert at Vegan Business Tribe and you can find all of her content, masterclasses and PR course at www.veganbusinesstribe.comCopyright 2025 Katrina Fox Gestion et leadership Marketing Marketing et ventes Politique Réussite personnelle Économie
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  • VBT 176: How to Write, Publish & Leverage a Book to Boost Your Vegan Business with Mitali Deypurkaystha
    Jun 2 2022

    Mitali Deypurkaystha is a former ghostwriter turned book consultant and publisher who is on a mission to turn vegan experts, business owners and C-suite executives into authors.

    Her new book The Freedom Master Plan: Put Your Mission, Movement and Message on the Map is a practical guide on how to free yourself from ‘selling’, and chasing clients or investors by writing a high-value business book and – importantly – how to leverage it.

    The book – which is an Amazon bestseller in several categories – sets out more than 20 proven strategies designed to dramatically increase referrals, boost your profits, and even build additional income streams.

    As a ghostwriter Mitali wrote seven business books that generated more than $6.5 million in additional revenue for her clients.

    Mitali has writing in her blood: Despite not speaking a word of English by the age of four, she taught herself to read in school libraries and co-wrote an episode of popular British soap opera Brookside when she was just 16.

    She recently renamed her book consulting and publishing company to The Vegan Publisher and offers a training program for anyone who wants to self-publish as well as an application-only hybrid publishing model where she works with you step-by-step to help you write your book which is published under her Let’s Tell Your Story imprint.

    In this episode Mitali discusses:

    • How one of her ghostwriting clients landed high-end coaching packages and speaking gigs – by giving her books away

    • Why the book itself is not the business

    • The pros and cons of the different types of publishing: Traditional, self, and hybrid

    • How much it costs to write and publish a high-quality book

    • How you can write a book even if you’re adamant that you ‘can’t write’

    • And much more

    Get Mitali’s book The Freedom Master Plan: Put Your Mission, Movement and Message on the Map – For Vegan and Ethical Experts, Influencers and Entrepreneurs

    Check out Mitali’s self-study training for experts who want to write a book

    Grab Mitali’s book cover and typesetting templates for cash-strapped authors.

    Apply for Mitali’s Authority Program where you get help to write your book and be published under her Let’s Tell Your Story Imprint

    Find out more about Mitali’s Thought Leader Program for busy entrepreneurs and C-Suite executives (includes ghostwriting)

    RESOURCES:

    My

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    50 min
  • VBT 175: Jecks Stone, Vegan Interior Designer On Taking a Stand to Stand Out
    Nov 25 2021

    In this episode, I interview Jecks Stone, interior designer and founder of Persona Abode in the UK.

    Her background in recycling management and historic building conservation were the foundation of marrying interiors with environmental impact.

    After wrestling with balancing her morals with the perceived frivolity of the interior design industry, Jecks became one of the first UK designers to be vegandesign.org certified.

    Through Persona Abode, her vegan lifestyle and interest in mental health she advocates for healthy living environments, being mindful of designing for people, place and planet.

    In this interview Jecks discusses:

    • How she got her first interior design client

    • The importance of your personal brand and sharing more of yourself, even if you’re an introvert

    • How she’s funding her interior design business for now by continuing to work at her full-time job

    • How Covid helped her business grow

    • Why she doesn’t feature the word ‘vegan’ prominently in her branding and marketing

    • How domestic violence, the importance of ‘home’, health and sustainability influences her work as an interior designer

    • Her somewhat controversial view on ‘trends’

    • And more

    Visit the Persona Abode website
    Find out more about vegandesign.org

    RESOURCES:

    My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight

    My book Vegan Ventures: Start and Grow an Ethical Business

    Follow Vegan Business Media on:

    Facebook
    Twitter
    Instagram

    Connect with me personally at:

    Facebook
    Twitter
    LinkedIn

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    56 min
  • VBT 174: Lena Ludwig of Vital Gains Mergers & Acquisitions Firm on How to Sell or Buy a Vegan or Alt Protein Business
    Nov 11 2021

    In this episode I interview Lena Ludwig, founder and principal of Vital Gains mergers and acquisitions consultancy in Washington D.C.

    A vegan of 26 years, Lena started working in mergers and acquisitions and finance over 20 years ago, and she’s helped hundreds of businesses with successful acquisitions, joint ventures, and strategic growth planning.

    For the past 10 years, she’s been a financial and administrative executive in the plant-based foods and animal rights movements.

    Vital Gains is a woman-owned, women-operated mergers and acquisitions consultancy, focused on the alt-protein sector.

    In this interview Lena discusses:

    • Business valuations and the different ways they’re calculated

    • How to determine if you’re ready to merge or be acquired

    • What to look for if you want to buy or sell a business

    • What steps are involved in a merger or acquisition

    • Red flags to be aware of when considering a merger or acquisition

    • The importance of ethical clauses to protect your brand during an acquisition

    • The costs involved in a merger or acquisition

    • And more

    Visit the Vital Gains website

    RESOURCES:

    My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight

    My book Vegan Ventures: Start and Grow an Ethical Business

    Follow Vegan Business Media on:

    Facebook
    Twitter
    Instagram

    Connect with me personally at:

    Facebook
    Twitter
    LinkedIn

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    45 min
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