Virgin's Voyage: Brilliant Lady Sets Sail, Dyslexic Startups Soar, and More
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Virgin's Voyage: Brilliant Lady Sets Sail, Dyslexic Startups Soar, and More
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Virgin Group just had a blockbuster few days, and everywhere you looked Richard Branson’s iconic brand was making waves. Over the weekend in Halifax, Virgin Voyages rolled out the red carpet for its newest ship the Brilliant Lady. True to spectacle, Sir Richard Branson himself was in attendance, schmoozing with local dignitaries, feeding lobster rolls to the social media crowd and soaking up the attention as the cruise line made its dazzling North American debut. Port of Halifax gushed that the Brilliant Lady turned heads, and deservedly so — she kicks off a string of 17 new voyages launching in 12 destinations, including Virgin’s bold entrance into Alaska in 2026. There’s already buzz about her nimble design, swanky new restaurants, and an Instagram-ready slate of entertainment, from a murder mystery in The Manor to a glow-in-the-dark party, plus Virgin’s boisterous Scarlet Night getting an indoor twist for chilly Alaskan nights. Brilliant Lady herself is making headlines, with prime September 5th dates set for her New York City arrival and the MerMaiden voyage splashed across travel media. To keep the feverish booking energy high, Virgin Voyages dropped a flash $109 sale, offering some of the lowest fares ever on select 2025 and early 2026 itineraries, making fans on every cruise forum nearly faint with delight.
Branson and the Virgin StartUp team rocked the UK news cycle with the launch of the Momentum accelerator for dyslexic entrepreneurs—the first of its kind. Branson was quoted everywhere calling his dyslexia his entrepreneurial ‘superpower’, extending the multi-city awareness campaign celebrating the impact of dyslexic founders on Britain’s economy. This one is being watched for long-term ripple effects in the startup scene. At the same time, Virgin Active was in the spotlight with the Sir Richard Branson Innovation Award mentioned at prominent UK business events, keeping the Virgin brand visible with the business elite.
Virgin Australia grabbed aviation headlines with its silver anniversary, posting a robust 331 million dollar profit for the 2025 financial year, while financial outlets highlighted their recent results briefing. Social media buzz was swift as Virgin loyalists reminisced about the brand’s transformation and comeback. Meanwhile, in the nuts-and-bolts department, Virgin Voyages listened to guest feedback and announced a revamp to their Work from Sea Wi-Fi pricing, dropping upgrade fees and making it cheaper to connect extra devices, earning applause from digital nomads and repeat cruisers.
No speculative deals or M&A rumors surfaced in reputable outlets, but the energy around Branson and Virgin Group is palpable. Whether it’s cruises, startups, or anniversaries, Virgin is reminding the world it’s still in the business of making headlines—and having a bit of fun while doing it.
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