In this episode of Unicorn Campaigns, Dave sits down with Adam, the founder of Blanka, a game-changing platform that empowers anyone to launch or scale a beauty product line with ease, zero minimums, and minimal risk.

From premium North American-made products to seamless fulfillment, Blanka merges the power of high-quality private labeling with the efficiency of dropshipping—helping creators, influencers, and businesses bring their brand visions to life.

Adam shares the journey behind Blanka’s success, revealing how the team built a product-led growth strategy fueled by SEO, discoverability, and strategic partnerships with platforms like Shopify and Wix.

He also dives into the psychology of cosmetics during economic downturns, explaining the “Lipstick Index” and how beauty products remain resilient and recession-proof.

Listeners will discover:

• How Blanka simplifies the process of launching custom beauty products.
• Strategies for acquiring high-intent customers through content and app ecosystems.
• Insights into consumer behavior, side hustles, and why small luxuries thrive during tough economic times.
• A powerful success story of a fitness entrepreneur who scaled a six-figure beauty brand by leveraging Blanka’s platform.

Whether you’re an aspiring entrepreneur or an established brand seeking innovative ways to expand, this episode is packed with inspiration and actionable takeaways.

Check out Blanka: blanka.co Follow Blanka on socials: @blankabrand

👉 Hit subscribe, drop a comment, and don’t forget to check out our other shows.

📲 Follow Jake (@thewizardmarketing) and Dave (@realdeval) on all the socials.

In this candid, hilarious, and thought-provoking episode, Jake and Dave crack open one of their wildest client stories yet about marketing products—yes, it involves adult diapers... for very consenting adults.

😳 When a staff member quit over the campaign and awkward conversations abounded, it sparked a bigger question every marketer, agency, and brand rep eventually faces: Can you ethically and effectively market a product you don’t personally agree with—or would never use yourself?

Along the way, we explore:

The surprising reality of niche consumer communities

Whether being outside the audience makes you a better marketer

Stories from Viagra-Cialis infused honey, political campaigns, and furry fandoms

The tension between stereotyping vs. nuanced marketing

What makes a brand truly rebellious (Liquid Death, Wendy’s Twitter, and more)

How to market to the heretics within your audience

This episode is a masterclass in uncomfortable truths, bold branding, and the messy magic of connecting with real humans—even when things get weird.

💬 If you’ve ever wrestled with a questionable product or debated your brand’s moral line, this one’s for you. 👉 Hit subscribe, drop a comment, and don’t forget to check out our other shows:

🦄 Unicorn Campaigns – Deep dives into wildly successful marketing strategies 🍸 The Last Drop – Building fake businesses with real marketing strategies before finishing our drinks

📲 Follow Jake (@thewizardmarketing) and Dave (@realdeval) on all the socials.

In this episode of The Last Drop, Jake Tlapek and Dave Valentine kick things off with bloopers and bevs—this time, sipping on Deschutes Tropical Fresh IPA—before diving deep into their latest business invention: AWEAR, an emotionally intelligent jewelry line that tracks your mood and connects you with your social circle based on emotional syncing.

This isn't just a wearable. It’s a fully imagined social wellness platform that starts with mood-tracking rings and necklaces and ends with real-time emotional connectivity, privacy-protected passive listening, and friend alerts when someone in your circle needs a check-in—or a celebration.

They explore:

• Wearables that glow based on mood (and connect like mood rings for grown-ups).

• How to roll out a community-first, invite-only launch strategy.

• Monetization models including crypto rewards, wellness subscriptions, and Apple Watch integration.

• VC pitch considerations, team-building, and phased development plans.

• Expansion into mental health support, supplement delivery, AI-driven conversations, and potential celebrity integrations (Paul Rudd, anyone?).

• The fine line between meaningful innovation and Black Mirror dystopia.

It’s a wild ride of tech, empathy, and business smarts—so grab a drink, wear your feelings on your wrist, and don’t miss this one.

🎧 The Last Drop is part of the Vox & Coin Media Network. Listen on Spotify, Apple Podcasts, YouTube, or wherever you get your fix. Follow Jake (@thewizardmarketing) and Dave (@RealDVal) for more.