• What Opie Way's Justin James Lost in Hurricane Helene—and What He Found

  • Feb 4 2025
  • Durée: 1 h et 18 min
  • Podcast

What Opie Way's Justin James Lost in Hurricane Helene—and What He Found

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  • Résumé

  • In 2019, Justin James started Opie Way, a recraftable sneaker brand made right in Asheville North Carolina, USA, using incredibly high quality materials—something that basically didn’t exist previously.

    Then suddenly, Justin's factory and brand didn't exist. In 2024, Hurricane Helene brought six feet of rampaging water tore through the Opie Way factory. Machinery, records, inventory, supplies—destroyed in a literal flash.

    What’s it like to lose everything? How do you build back in the face of cataclysmic challenges? When true disaster strikes is there, somehow, a positive, just waiting to be uncovered?

    Check out Opie Way's site: https://opieway.com/

    And here's the Pearl Boot Company website, Justin's newest footwear venture we discuss quite a bit: https://pearlboot.com/

    Support the Shoecast, get full bonus episode access, and join the most interesting shoe-and-boot-loving community on the internet with a Stitchdown Premium membership

    https://www.stitchdown.com/join-stitchdown-premium/

    Check out our site!

    https://www.stitchdown.com/

    2025 dates and location for Stitchdown's Boot Camp 3—the world's fair of shoes and boots and leather and more—coming soon.

    https://www.stitchdownbootcamp.com/
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