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What happens when a PhD Professor in Analytics launches an AI Writing Product?

What happens when a PhD Professor in Analytics launches an AI Writing Product?

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Martin Pichlmair is the CEO of Write with LAIKA, Associate Professor at ITU Copenhagen and Co-founder of Broken Rules. He Holds an PhD degree (Department of Informatics) in Vienna University of Technology. In today’s episode, Martin explains that LAIKA is designed to make AI-generated writing more accessible and user-friendly, with the AI and the user working in a tight interactive loop. Martin highlights that their product uses a "no-prompt" system, which means users don't need to be skilled in prompt engineering to get meaningful results from the AI. Instead, the software handles most of the prompt engineering behind the scenes, making it easier for users to interact with the AI. Tune in to hear Martin's insights and experiences in building LAIKA and how you can apply these lessons to your own product. Find the full transcript at: https://www.aiproductcreators.com/ Where to find Martin Pichlmair: • LinkedIn: https://www.linkedin.com/in/martinpi/ Where to find Dhaval: • LinkedIn: https://www.linkedin.com/in/dhavalbhatt  Transcript:- Dhaval: welcome to the call, Martin. Thank you for joining. Tell us a little bit about your product. Martin Pichlmair: Okay, so I'm Martin. I'm the CEO of Write with LAIKA. And our product is a kind of creative writing tool that is using large language models, in our case, quite small, large language models to, support writers when they get stuck or when they need more text, that is influenced by their previous writing. Dhaval: Wow. Okay. So when the writers get stuck or when they. Interested in continuing with the style and the tone of their previous work. They can use your product including the contents, the storyline, or anything along those lines. Martin Pichlmair: Yes. How LAIKA works is that you you upload existing writing. You have when you get, for example, stuck in a murder mystery because you don't know who the murder is. Funnily, we had that case twice already with users. And then you upload what you have written before and our, system fine tunes a language model With your text and then you can prompt the model to continue writing in your voice, in your using your characters. You mentioned using scenes you have been writing about in the past and very much sounding like you. Now you can do that with your own text. Or with the text of famous writers, we have, for example Dostoevsky in there and Jane Austen in there. And a lot of, all of them, of course, dead and out of copyright writers that you can also collaborate with in a similar way by asking them how they would continue a sentence, for example. Dhaval: Wow. So it has memory and context as well as style and the personalization built into it. So is that. Large language model that's very different from Chat GPT 3, which would spit out very confident phrases very long phrases. But they're also having the same style. Is that, how is that different from the large language models? You said that you have used large language models or you have you built on top of them or like, help us a little bit on how have you built this. Martin Pichlmair: So we've built this on very small, large language models. They're still in the same architecture and come from the same family, but they're very small because that gives us the ability to fine tune them very quickly. It takes like five minutes. If you upload , a half done book, for example, takes five minutes and you get your own, we call them brains because that's a nice metaphor. Your own brain based on your writing to interact with. Now, of course it has an understanding of the context, but it's not always super, like it doesn't have an actual understanding. It can just play with probabilities of words, just like all of those language models do. Dhaval: Wow. Very cool. Let's dive a little bit into your product journey, is this your first startup? Is this your first AI product? Tell us a little bit about your background, Martin. Martin Pichlmair: So I have a weird background. I did a PhD in computer science originally at the University of Vienna, at the tech university, and then worked in academia for a couple of years. I got a little bit, I don't know I wouldn't say bored, but I wanted to do something differently. So I started a video game company and then after a year started another video game company because the first one didn't work out. It didn't work out, but it also didn't not work out. It was fine. It was just not meant to be a longer existing thing. The second one actually is still around. It's called Broken Rules and makes awesome in the games. But I'm not involved anymore because I decided at some point to go back into academia. So that's where I spent the last seven years until last year where I just realized with my partner, That we have a huge connection between what I was doing in research, which was using generative AI to create systems for video games and her background, which is writing for video games. So we sat down and, uh, started ...

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