
Whitelisting: Turning Non-brand Pages Into Your ROAS Engine
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This week Brad, Zach & Andrew tear into whitelisting, the practice of running Meta ads from a page that isn’t your brand's page. They walk through the wins of how well they work and dissect what is actually moving the needle: the creative or the non-branded page. They cover the different page types brands should be testing along with creating a scalable process to gaining new whitelisted creatives.
And lets not forget the one Meta Ads Library hack that lets you spy on any competitor’s whitelisted ads.
Key Takeaways:
- How duplicating an existing ad but changing only the Facebook page unlocked a 5X return.
- Why "celebrities” creatives tend to only spike CTR yet tank conversions, and how to spot this trap early.
- The page type (brand page, creator page, or unaffiliated “meme-itorial”) that outperforms for each demo
- How to budget creator fees using a flat rate plus a %-of-spend bonus, so everyone roots for scale
- The page type that is the cheapest, no-brainer starting point for first-time whitelisters
- Why a 60-day contract is your go-to to de-risk your first whitelisting test
Leadsie Is Your Shortcut to Scalable Whitelisting Stop chasing screenshots.
Skip the “how do I give access?” DMs. With Leadsie, one link lets creators whitelist your brand - no confusion, no delays.
Learn more about Leadsie and and exclusive offer just for Scalability School listeners https://www.leadsie.com/partner/scalability-school
Learn more about the Scalability School Podcast or listen to other episodes head to https://scalabilityschool.com
To connect with Andrew Foxwell send an email Andrew@foxwelldigital.com
To connect with Brad Ploch send him a DM at https://x.com/brad_ploch
To connect with Zach Stuck send him a DM at https://x.com/zachmstuck
Learn More about the Foxwell Founders Community at http://foxwelldigital.com/membership