About the Guest(s):

Trevor Houston is the host of the "Who You Know Show," renowned for his expertise in career advancement and networking strategies. With a rich background in financial services and personal branding, Trevor has dedicated years to assisting job seekers in unlocking the hidden job market, particularly focusing on empowering individuals over 50. Trevor's innovative approach and his dynamic presence both on his show and online have made him a valuable resource for job seekers looking to refine their career strategies and improve their professional networks.

Episode Summary:

In today's episode of the "Who You Know Show," host Trevor Houston delves into the intricacies of the hidden job market. This episode provides valuable insights for job seekers over 50 who are frustrated with traditional job search methods and often find themselves getting ghosted by potential employers. Trevor articulates the importance of relationship-building and networking as key strategies to uncover and tap into job opportunities that are not advertised online. As he shares his experience, Trevor emphasizes that the path to landing your next role lies in the power of connection and becoming a trusted expert rather than just a job seeker.

In his captivating narrative, Trevor reveals that a staggering 70-80% of jobs are filled through networking and not through job boards. To navigate this hidden job market, he introduces practical approaches such as hyper-personalized outreach, leveraging platforms like LinkedIn for targeted networking, and creating authentic content that positions job seekers as thought leaders in their field. Trevor also offers a step-by-step guide emphasizing the importance of reflecting on one's career goals and executing a targeted strategy that includes scheduling informational interviews. By flipping the traditional job search process on its head, Trevor illustrates how to transform into a solution provider that employers actively seek out.

Resources:

• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Unlocking Opportunities in the Hidden Job Market

(6:39) Leveraging Relationships for Career Advancement Through Respect and Trust

(14:53) Unlocking Opportunities in the Hidden Job Market

(17:14) Transforming Job Search Through Conversations and Personalized Outreach

(22:36) Finding Career Clarity and Target Companies Using LinkedIn and AI

(27:16) Optimizing LinkedIn Notifications to Target Desired Companies

(28:30) Building Human Connections for Job Opportunities Beyond Applications

(35:21) Effective LinkedIn Strategies for Job Seekers

(41:15) Leveraging Personalized Video Messages for Effective Engagement

(44:53) Effective Networking Through Compliments, Commonality, and Calls to Action

(49:51) Best Practices for Conducting Informational Interviews

(53:13) Innovative Job Search Strategies for Building Relationships

(1:08:15) Overcoming Job Search Challenges Without a Victim Mentality

(1:09:04) Unlocking Opportunities Through Personalized Outreach and Conversations

About the Guest(s):

Trevor Houston is an experienced career strategist and the host of the "Who You Know" show. Known for his innovative approach to career development, Trevor is dedicated to helping individuals build their professional brand and leverage AI tools to enhance job market visibility. Mark Elder, a frequent collaborator with Trevor, also appears in this episode, contributing with insights and real-world experiences. Together, they guide audiences through modern branding and job search strategies.

Episode Summary:

In this insightful episode of the "Who You Know" show, host Trevor Houston discusses how individuals can leverage AI tools and human connections to create a standout personal brand in the crowded digital job market. Joined by Mark Elder, the duo focuses on guiding job seekers, particularly those over 50, on how to utilize technology to overcome challenges like age bias and enhance their career prospects. The episode is packed with actionable strategies and innovative tools to help listeners build a robust digital presence.

The core of this episode is built around Trevor's "seven Cs to careers and cash flow" framework, which emphasizes the importance of consistent, engaging content across multiple platforms. The conversation delves into optimizing one's LinkedIn presence and using cutting-edge AI tools to simplify content creation, including audio, video, and visual elements. Houston passionately urges professionals to view themselves as brands, with a focus on consistent visibility and credibility across LinkedIn, TikTok, Instagram, and more. Notably, tools like Photo AI and EasyGen IO are highlighted for their potential to revolutionize personal branding efforts.

Resources:

• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

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Chapters:

(0:00) Building a Personal Brand with AI and Human Connection

(4:31) Leveraging AI for Consistent Content Creation Without Burnout

(8:50) Photo AI Revolutionizes Professional Photography with Affordable Solutions

(15:30) Optimizing LinkedIn Engagement with Selfies and Captions

(18:36) Leveraging AI Tools for Content Creation and Distribution

(26:38) Creating Video Avatars with Hey Jen for High-Quality Content

(33:29) Innovative AI Tools for Job Seekers and Content Scheduling

(38:39) The Authenticity and Pressure of Live Streaming

(43:06) Leveraging Collaborations and Newsletters for Brand Growth on LinkedIn

(49:12) Leveraging AI Tools for Effective Job Seeking and Branding

About the Guest(s):

Ramon Santillan is the founder of PersuasiveInterview.com, a nationally recognized interview and salary negotiation coach. With a background as a tax consultant for some of the world's biggest brands, Ramon shifted his focus to coaching professionals on how to sell themselves effectively and negotiate their worth. His expertise has been featured in notable publications such as US News, CBS, Yahoo, and the Chicago Tribune. Ramon specializes in empowering job seekers, particularly those from neurodivergent backgrounds, to excel in interviews and secure fulfilling careers.

Episode Summary:

In this riveting episode of the Who You Know Show, host Trevor Houston is joined by renowned interview coach Ramon Santillan. Together, they delve deep into the nuances of job interviews, personal branding, and the art of persuasion. Ramon shares his unique perspective on why individuals should focus on offering help rather than just selling themselves during interviews, urging listeners to redefine their approach to job seeking.

Throughout the conversation, Ramon highlights the importance of preparation, connection, and confidence in the job search process. Using his vast experience, he underscores the significance of having the right people know your name and leveraging those connections to bypass traditional application hurdles. Ramon also touches on his passion for helping neurodivergent individuals transform perceived disabilities into superpowers, emphasizing the need for authenticity and confidence in navigating the corporate world.

Resources:

• Ramon Santillan LinkedIn: https://www.linkedin.com/in/interviewcoach/
• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) From Tax Consultant to Interview and Negotiation Coach

(2:40) Overcoming Educational Barriers in Pursuit of an Accounting Career

(4:52) The Importance of Being Known by the Right People

(12:06) Mastering Job Interviews Through Storytelling and Strategic Questions

(17:36) Empowering Neurodivergent Individuals to Secure Meaningful Career Paths

(22:10) Mastering Job Interviews Through Confidence and Conversation

(29:28) Networking Strategies for Job Seekers

(31:42) Finding the Right Job by Knowing What You Want and Don't Want

(35:32) Unlocking the Hidden Job Market Through Conversations

(36:43) Job Market Dynamics and the Value of Experience

(40:05) The Importance of Preparation and Conversation in Interviews

(42:39) Prioritizing Problem-Solving Over Personal Interests in Job Interviews

(45:34) Overcoming Stigma and Embracing Neurodivergence as a Superpower

(50:32) Overcoming Job Experience Barriers Through Problem-Solving and Volunteering

(55:45) The Importance of Negotiating for Better Compensation

(59:18) Coaching College Students to Present as Professionals in Interviews