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Why Cutting Marketing in a Downturn is the Most Expensive Mistake You Can Make

Why Cutting Marketing in a Downturn is the Most Expensive Mistake You Can Make

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 In times of economic uncertainty, one of the first budget items to hit the chopping block is often marketing. From Fortune 500 companies to small aviation businesses, leaders under pressure to reduce costs often view marketing as discretionary spending. However, history, data, and current trends tell a very different story: pulling back on marketing [...]

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