Why Great Stories Outperform Great Strategies (ft. Christina Farr, author/investor)
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Why Great Stories Outperform Great Strategies (ft. Christina Farr, author/investor)
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Every leader has data. Few have a story worth following.
In this episode of FUTUREPROOF., we sit down with Christina Farr, journalist-turned-investor and author of The Storyteller’s Advantage. Christina argues that storytelling isn’t a soft skill — it’s a business superpower. Whether you’re pitching investors, recruiting talent, or leading a team through turbulence, the right story can make the difference between momentum and mediocrity.
We explore:
- Why stories outperform facts and figures in memory and persuasion
- How startup founders use narrative to raise money before their product is ready
- The seven plot structures that show up again and again in successful company lore
- Why authenticity and vulnerability make leaders magnetic
- How to use storytelling not just in PR, but across sales, hiring, and product development
If you think storytelling is just marketing fluff, this episode will change your mind.
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