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Why It Matters

Why It Matters

Auteur(s): The Show for People Who Give a Damn About Better Merch.
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Why It Matters is a Branded Merch Network original built on one belief: better merch starts with sustainable thinking. We dive into why it matters for suppliers to create better products, distributors to offer responsibly sourced solutions, and end users to choose merch that reflects their brand values. Through real conversations with leaders in promo, apparel, and print, we spotlight the voices reshaping the industry with purpose. Tune in and be part of what’s next.#MakeMerchBetterThe Show for People Who Give a Damn About Better Merch. Marketing Marketing et ventes Réussite personnelle Économie
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  • Why It Matters LIVE: Sales Panel - Can Purpose & Profit Coexist?
    Sep 30 2025

    When sustainability drives sales, the numbers speak for themselves. During the live Sustainable Merch Summit, a panel discussion proved that purpose and profit can coexist.

    👉 “It’s probably close to $1.5 million in new business over the last couple of years from clients that sought us out because of our focus on sustainability,” shared Robert Fiveash of Brand Fuel.

    👉 And Joseph Sommer of Whitestone revealed, “A client who stopped working with us because we were not EcoVadis-certified came back with a quote for 1.3 million units.”

    👉 Milissa Gibson from Lane Seven and Julie Schneiderman from EcoStiks were also contributing to the idea that sustainability isn't just good for the planet -- it's a serious sales advantage.

    

    The takeaway? Sustainability isn’t just good for the planet—it’s a serious sales advantage!

    Uploaded on Sep 13, 2025


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    14 min
  • Why It Matters LIVE: Inside the Sustainable Merch Revolution
    Sep 28 2025

    The Why It Matters LIVE: Sustainable Merch Summit brought together 400+ industry pros from promo, print, and apparel to spotlight how sustainability drives both positive impact and profitable growth. In this wrap-up video, hosts Jay Busselle and Jeff Solomon are joined by Theresa Hegel (ASI) and Cassie Green (Apparelist/Printing United Alliance) to reflect on key takeaways from the summit. They dive into lessons on transparency, certifications, and how values-driven brands are winning new business. Watch this inspiring recap and see why sustainability isn’t just good for the planet — it’s smart business.

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    19 min
  • Why It Matters LIVE, Follow Up with Julie Schneiderman
    Sep 9 2025

    WHY IT MATTERS SUSTAINABLE MERCH SUMMIT FOLLOW-UP VIDEO SERIES: We continue to go a bit deeper with some of our presenters at the Branded Merch Network Inaugural Sustainable Merch Summit, hosted by ASI, Apparelist, and The 2 Regular Guys.

    In this conversation, Branded Merch Network Co-Founder, Jeff Solomon, talks with Julie Schneiderman, Founder and CEO of EcoStiks. The discussion pulled a few more nuggets from the Summit. Julie shared a bit about EcoStik's role in providing sustainable branding solutions and the importance of environmental consciousness in the branded merch industry.

    Learn more about EcoStiks here: https://www.ecostiks.com/

    We want to acknowledge the supporters of our efforts to advance the "Why It Matters" movement: Goldstar, Allmade, and Stahls. More good stuff is coming!

    #WhyItMatters #BrandedMerch #SustainableMerch #DoTheRightThing #BusinessLeadership #MakeItBetter #MakeMerchBetter #SMS2025

    Uploaded on Aug 25, 2025


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    8 min
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