Not everyone wants to “level up.” Some are just trying to let go.

In this first episode of Beyond the Breakthrough, we explore why emotionally validating, trust-centered messaging speaks more powerfully to clients navigating transitions like grief, identity loss, and burnout.

You’ll learn:

• Why the “aspirational hype” model often alienates people in real-life transformation
• How to write blogs, captions, and video content that meet your audience where they are
• The neuroscience behind why softer marketing builds stronger trust
• What not to do when creating “letting go” content
• How to shift your messaging without losing clarity or direction

If your brand speaks to people in the fog of the in-between—not just the finish line—this episode will ground you in strategy, voice, and resonance.

If your clients are carrying heavy emotional weight, your marketing shouldn’t add to the load. Subscribe to Beyond the Breakthrough and learn how to build trust before you ever sell.

Beyond the Breakthrough is the podcast for life transition coaches who are building trust through real connection—not trendy messaging. Brought to you by Done Differently, this show offers thoughtful, practical marketing insights for coaches who work with clients in vulnerable seasons of life.

Each episode is designed to help you communicate with more clarity, more empathy, and more alignment with the kind of change your clients are seeking.

Learn more at www.DoneDifferently.agency