Discounts fill seats for a night. Stories fill pubs for years.

In this episode of Pub Marketing Unplugged, we break down why storytelling is the most powerful marketing tool a pub or restaurant can use in 2025. Inspired by David Ogilvy’s timeless philosophy, we explore how landlords and hospitality owners can move beyond price-cutting gimmicks and build loyalty through authentic stories.

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Here’s what you’ll take away from today’s episode:

• Why discounts train customers to value you less.
• The psychology of storytelling and why people remember stories over prices.
• Real pub examples of stories that built loyalty and boosted sales.
• A step-by-step storytelling framework you can use right away.
• Story angles you can apply instantly: history, staff, customers, food, and events.

👉 Read the full blog post here: Why Storytelling Works Better Than Discounts in Pub Marketing

👉 Try our free Gary Vee Pub Marketing GPT here: Gary Vee Pub Marketing GPT

👉 Discover how AI can transform your pub marketing: SmartPubTools

By the end of this episode, you’ll see why storytelling is more profitable than constant promotions — and how to use it to attract not just more customers, but the right customers who keep coming back.