Why Your Website Isn’t Converting: The Data Mistakes That Are Costing You BIG
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Why Your Website Isn’t Converting: The Data Mistakes That Are Costing You BIG
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Are you obsessing over traffic while your website silently kills conversions?
In this no-fluff conversation, e-commerce optimization expert Matthew Stafford joins Nell on this episode of the What the Nell!? Podcast to expose the data mistakes that are draining your revenue — and the simple changes that can flip your results fast. With 30+ years of experience and hundreds of 7- and 8-figure store successes behind him, Matthew breaks down why clean data is non-negotiable, how to turn customer behavior into better UX, and what most store owners are getting completely wrong.
From site speed killers to AI-powered customer insights, this episode is packed with actionable strategies to optimize for profit before pouring more money into ads. If you're ready to stop guessing and start scaling, this is the episode for you.
Connect with Matthew:
Matthew Stafford is a serial entrepreneur and the Managing Partner of Build Grow Scale, where he helps ecommerce brands optimize for profit and scale sustainably. With over 30 years of business experience spanning concrete, salons, digital products, and ecommerce. Matthew has personally helped hundreds of stores surpass the 7- and 8-figure mark. He’s known for his data-driven approach to website optimization, his no-fluff teaching style, and for founding BGS Live, once the largest ecommerce event in North America.
Connect with Matthew:
Ready to optimize your store and scale profitably?
Book a Discovery call with Matthew’s team: https://buildgrowscale.com/book-a-call
Whether you're stuck at six figures or ready to push past eight, the BGS team will show you exactly where your store is leaking revenue and how to fix it.
Social Media Pages:
https://www.facebook.com/matthewjacobstafford
https://x.com/BuildGrowScale
https://www.youtube.com/buildgrowscale
https://www.linkedin.com/company/build-grow-scale
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What the Nell!? Podcast Website
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