A ROSEBUD BY ANY OTHER NAME

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This episode is a special one for us here at Magazeum. We even gave it its own code name: “Project Rosebud” (IYKYK). But if you only know our guest as the grandson of the man who inspired the lead character in the film classic Citizen Kane and the founder of one of the largest publishing empires in the world, you are missing out.

Will Hearst could have done the easy thing, but he chose not to. As the current chairman of the Hearst Corporation, Will balances stewardship of a sprawling media empire with a commitment to community and lasting value. Unlike the new breed of media moguls, his leadership is less about compliance and more about the continuing importance of fostering quality journalism rooted in place and purpose.

But aside from his role as a suit at the Hearst Corporation, Will’s labor of love is Alta—an indie quarterly that champions a distinct West Coast voice, providing a vital counterpoint to the East Coast lens that still dominates the national discourse.

Alta is crafted to be held and savored—he thinks of its subscribers as members more than a mailing list. In an age dominated by volume, speed, and algorithms, Will Hearst would like to remind us to slow down, listen deeply, and consume wisely.

In times like these, his vision seems almost Quixotic—to see media as craft, culture as inheritance, and storytelling as something lasting. Nevertheless, he continues to charge, shaping a legacy both ancient and urgently new.

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This episode is made possible by our friends at Commercial Type and Freeport Press.

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