Wisconsin’s housing market is shifting — and for the first time in years, buyers are regaining some serious negotiating power. In this episode of The Wisconsin Housing Report, John Reuter, top 5% Wisconsin Realtor and founder of Integrity Homes, breaks down the most important real estate trends happening right now across Dane County and beyond.

From a jaw-dropping real estate story where a buyer negotiated $10,000 off the asking price with no competing offers, to why inventory levels are slowly climbing while prices remain stable, this episode is packed with real-world insights and local housing data you won’t find anywhere else.

Here’s what we cover in this must-listen episode:

• Dane County Market Update (June 2025): Home sales are down 1.5% year-over-year, but active listings are up 4.3%, giving Wisconsin homebuyers more options than we’ve seen in years.
• How Wisconsin Compares to Other U.S. Markets: While coastal cities like Oakland, Austin, and Seattle see 3–7% price drops, Wisconsin’s real estate market is holding strong thanks to sustainable growth, steady demand, and economic fundamentals.
• Mortgage Rate Insights: With 30-year fixed rates hovering around 6.77%, affordability challenges remain—but strategic buyers are making the most of this window.
• Negotiation Power Is Back: Contingencies, inspection requests, and price reductions are making a comeback—especially in the $300,000+ price points and rural areas around Madison.
• Luxury Market & Regional Breakdowns: From downtown Madison to the outer suburbs, we explore where homes are still moving fast and where buyers are gaining leverage.
• What Sellers Need to Know: The "list it and wait for a bidding war" era is fading. Today’s market demands correct pricing, patience, and preparation.
• What Buyers Should Watch For: With more breathing room and fewer multiple-offer situations, this is one of the best times in recent years to enter the Wisconsin real estate market.

Whether you're a first-time homebuyer in Madison, a homeowner thinking about selling in Waunakee, or just curious about where the Wisconsin housing market is heading in 2025, this episode delivers the expert insight you need.

Subscribe for regular insights, and don’t forget to share your own home-buying or selling experiences!

Podcast Host:

John Reuter

Broker/Owner | Integrity Homes
📞 608-669-4226
📧 john@integrityhomeswi.com
🌐 Integrity Homes Website

📲 Connect with me:
🔹Facebook
🔹Instagram
🔹LinkedIn
🔹YouTube
🔹TikTok

Real Broker, LLC

If you’re wondering what’s really going on with the Wisconsin housing market, this is the episode you don’t want to miss. John Reuter—Air Force Veteran, Waunakee Realtor, and host of the Wisconsin Housing Report—dives into the May 2025 market trends and shares how buyers and sellers can win in today’s shifting environment.

In this episode, we break down:
✅ Why home sales are still down statewide (despite buyer demand)
✅ A 7.3% increase in median prices and what it means for Dane County
✅ The latest on inventory, interest rates, and what to expect this summer
✅ How rural vs. urban markets in Wisconsin are performing differently
✅ Actionable steps you should take to stand out as a buyer or seller

PLUS: John shares how he's helping clients rank higher in competitive markets, use SEO strategies, collect hyper-local reviews, and dominate Google Business Profiles—yes, even in towns like Waunakee, Windsor, and Sun Prairie.

💬 Client Shoutout
"John is hands-down the best Realtor for veterans in Wisconsin. He knew everything about VA loans and made our relocation to Windsor seamless." – Mike & Sarah, USAF (Ret.)

🎯 Looking to buy, sell, or move with confidence? John’s strategies are more than just hype—they're what top agents are doing to win in today’s data-driven market.

🔗 Learn more: www.IntegrityHomesWI.com

Subscribe for regular insights, and don’t forget to share your own home-buying or selling experiences!

Podcast Host:

John Reuter

Broker/Owner | Integrity Homes
📞 608-669-4226
📧 john@integrityhomeswi.com
🌐 Integrity Homes Website

📲 Connect with me:
🔹Facebook
🔹Instagram
🔹LinkedIn
🔹YouTube
🔹TikTok

Real Broker, LLC

In this hyper-local episode of the Veteran Realtor Podcast, host John Reuter breaks down the latest Federal Reserve meeting and what it means for buyers, sellers, and investors in South Central Wisconsin. With the Fed holding interest rates steady for the fourth consecutive meeting, John explains how this impacts mortgage rates, affordability, and the local housing market in Madison, Dane County, and surrounding areas.

Tune in for a clear explanation of how the Fed’s decisions ripple through the real estate market, current mortgage rate trends (including why rates are hovering around 6.75% in Wisconsin), and what to expect if the projected rate cuts arrive later this year. John also shares practical advice for those on the fence about buying or selling, and why refinancing could be a smart move if rates drop.

Whether you’re a first-time homebuyer, seasoned investor, or just curious about what’s next for South Central Wisconsin real estate, this episode delivers actionable insights tailored to our local market. Stay smart, stay ready, and stay local!

🏡 John Reuter, Realtor | USAF (Ret.)

📞 Call/Text: 608-669-4226

📧 john@integrityhomeswi.com

🔗 Follow & Subscribe:

🌎 Website: integrityhomeswi.com

📘 Facebook: facebook.com/integrityhomeswi

📸 Instagram: instagram.com/integrityhomeswi

Subscribe for regular insights, and don’t forget to share your own home-buying or selling experiences!

Podcast Host:

John Reuter

Broker/Owner | Integrity Homes
📞 608-669-4226
📧 john@integrityhomeswi.com
🌐 Integrity Homes Website

📲 Connect with me:
🔹Facebook
🔹Instagram
🔹LinkedIn
🔹YouTube
🔹TikTok

Real Broker, LLC

In this June 2025 episode of The Wisconsin Housing Report, John Reuter of Integrity Homes breaks down the latest data and what it means for you—whether you’re buying, selling, or just watching the market.

🔹 Wisconsin home sales dropped 10.4% year-over-year, but that doesn't tell the whole story.
🔹 Median home prices are still climbing—up 7.3% statewide, and Dane County's median is now $439,000.
🔹 Inventory is finally growing, especially in rural areas like Dodge and Sauk Counties.
🔹 Dane County remains tight at just 3.1 months of supply—well below balanced market levels.
🔹 New construction is back in places like Kilkenny West and Golden Ponds in Waunakee.
🔹 Sun Prairie is falling behind on lot availability, with only 40 remaining and no new subdivisions planned.
🔹 Buyers are getting better rates (VA loans hovering under 6%) and more concessions from sellers.

John also shares smart pricing strategies for sellers, how to interpret showing activity, and why prepping your home early—even months in advance—gives you a winning edge.

💬 Got questions or want a personalized strategy?
📞 Call or text John at 608-669-4226 or email john@integrityhomeswi.com.

🎧 Powered by Integrity Homes | Real Broker, LLC

Subscribe for regular insights, and don’t forget to share your own home-buying or selling experiences!

Podcast Host:

John Reuter

Broker/Owner | Integrity Homes
📞 608-669-4226
📧 john@integrityhomeswi.com
🌐 Integrity Homes Website

📲 Connect with me:
🔹Facebook
🔹Instagram
🔹LinkedIn
🔹YouTube
🔹TikTok

Real Broker, LLC