Welcome to the Integrity Homes Podcast — your go-to source for real estate insights in Dane County, Wisconsin.

In this episode, we break down the August 2025 housing market update for Madison, Waunakee, Sun Prairie, DeForest, and surrounding communities. Whether you're buying, selling, or just keeping an eye on the market, this hyper-local update will help you make smarter real estate decisions.

🏡 Market Snapshot – August 2025:
• Average Sale Price: $425,879 (↑ 8.7% YoY)
• Median Days on Market: 12 (up 3 days from 2024)
• Months Inventory: 2.11 (strong seller’s market)
• Price Per Sq Ft: $261 (↑ 5.7% YoY)
• Homes Sold YTD: 10,633
• Median Price: $354,000 (YTD) | $370,000 (July peak)

🔍 We cover:
• What rising home prices mean for Dane County
• Why sellers still have leverage—but buyers have more room to negotiate
• What’s happening with bidding wars and list-to-sale price gaps
• How low inventory is shaping fall and winter real estate
• Top areas for value: Waunakee, DeForest, East Madison
• Whether it’s smarter to buy now or wait for lower rates

💰 HEROES SAVE BIG
If you're a veteran, teacher, first responder, or healthcare worker, you may qualify for $4,000+ in savings through our Reward Our Heroes program. We work with trusted local lenders, inspectors, and title companies to deliver these savings at closing.

📲 Text DANECOUNTY25 to 608-669-4226 for a free home value report or savings estimate.

🎖️ John Reuter is a USAF veteran, top 5% Realtor, and local Homes for Heroes affiliate. With over 11 years in the Dane County market, he's helped hundreds of clients make smart moves with expert insight and unmatched service.

📍 Serving Madison • Waunakee • Sun Prairie • DeForest • Verona • Fitchburg • Middleton • Oregon • McFarland • Cottage Grove • and all of Dane County, WI.

🔗 Visit integrityhomeswi.com
📧 john@integrityhomeswi.com | 📞 608-669-4226

🎧 Don’t forget to follow, share, and subscribe for more Dane County market updates!

Subscribe for regular insights, and don’t forget to share your own home-buying or selling experiences!

Podcast Host:

John Reuter

Broker/Owner | Integrity Homes
📞 608-669-4226
📧 john@integrityhomeswi.com
🌐 Integrity Homes Website

📲 Connect with me:
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Real Broker, LLC

In this episode of The Wisconsin Housing Report, John Reuter dives deep into the June 2025 real estate numbers across the state—and why we’re seeing the first real signs of change in years.

For the first time since 2020, Wisconsin home sales rose in June, up 8.1% year-over-year, showing a potential momentum shift as we head into the heart of summer. With moderating price appreciation and growing inventory, buyers are starting to gain some ground—especially in more rural areas and high-priced markets.

If you're a homeowner thinking of selling or a buyer hoping to make your move, this episode is packed with insights, strategies, and straight talk tailored for the Dane County market and beyond.

🎯 What You’ll Learn in This Episode:

• Sales Are Up: First June sales increase in 4 years, up 8.1% YOY.
• Prices Are Calming: Median home price now $340,000 statewide, with growth slowing to under 5%.
• Inventory Is Rising: Total listings up 4.7%; Wisconsin now has 4 months of supply—still short of a balanced market, but improving.
• 1 in 5 Homes See Price Drops: Due to overpricing, poor strategy, or a misread market.
• Regional Insights:
  • North Wisconsin hits 6 months supply = balanced market.
  • South Central WI (Madison, Waunakee, Sun Prairie) still under 4 months = seller advantage, especially under $500K.
• Affordability Bounces Slightly: Up to 2.6%, but still far from ideal.
• Stable Mortgage Rates: Holding at 6.92%, with the Fed signaling one possible rate cut later this year.

💡 Pricing Tips for Sellers:
John explains why accurate and aggressive pricing matters more than ever. Listings priced above market value only attract 10–20% of potential buyers—while those priced right attract 80–90% and sell faster, often with better terms.

🏗️ New Construction Watch:
Buyers in Madison, Sun Prairie, and Waunakee are finding more flexibility in the new construction market—including credits, upgrades, and concessions not seen a year ago. This is a major shift from the tight builder-controlled pricing of 2021–2023.

📊 Final Word:
Inventory is up. Price appreciation is moderating. Buyers have more breathing room. Sellers must price smart. Whether you're buying or selling, local expertise and data-driven strategy will set you apart this summer.

📍Want hyper-local updates for Madison, Waunakee, Verona, Middleton, or Sun Prairie?
👉 Visit integrityhomeswi.com for neighborhood-level stats and free tools from John Reuter.

🏡 John Reuter | Integrity Homes
📞 608-669-4226
📧 john@integrityhomeswi.com

Law Enforcement, Military, Teachers, Firefighters, and Medical Professionals learn how can save thousands when buying or selling with Reward Our Heroes.

Subscribe for regular insights, and don’t forget to share your own home-buying or selling experiences!

Podcast Host:

John Reuter

Broker/Owner | Integrity Homes
📞 608-669-4226
📧 john@integrityhomeswi.com
🌐 Integrity Homes Website

📲 Connect with me:
🔹Facebook
🔹Instagram
🔹LinkedIn
🔹YouTube
🔹TikTok

Real Broker, LLC

Dane County, Wisconsin Real Estate Market Update – July 2025
Hosted by John Reuter, top-ranked Realtor, Air Force Veteran, and founder of Integrity Homes — your trusted real estate expert serving Madison, Waunakee, Sun Prairie, DeForest, Windsor, Verona, and the entire Dane County area.

Thinking about listing your home in Madison or buying your first home in Dane County? Wondering if the market is slowing down?

In this episode, John dives deep into the July 2025 real estate trends in Dane County using real market data—not headlines. With 880 homes going pending, a median 38 days on market, and over 668 new listings in May, the housing market is still active and competitive for both buyers and sellers.

He answers the top questions homeowners are searching for:

• "Is it a good time to sell my home in Madison?"
• "What is the median home price in Dane County right now?"
• "How fast are homes selling in Waunakee?"
• "What should I know before buying a home in Sun Prairie?"
• "How can I save money when selling my home?"

💡 Whether you're selling your house in Fitchburg or buying a home near downtown Madison, John shares strategic tips for pricing, prepping, and selling your home quickly and profitably—even in a shifting market.

Plus, learn how hometown heroes—including military families, teachers, police officers, nurses, and firefighters—can save thousands through the Homes for Heroes Program, an exclusive benefit offered through Integrity Homes to help those who serve.

Common Questions Right Now (FAQs)

Q: Is now a good time to sell my house in Dane County?
A: Yes! Homes are selling in under 40 days with strong prices and high buyer demand. John shares how to price right and sell quickly.

Q: What is the median home price in Madison, WI in July 2025?
A: As of May data, the median listing price is $508,675 with homes averaging $249 per square foot in Dane County.

Q: How fast are homes selling in Dane County right now?
A: Median days on market is just 38 days—homes are moving fast, especially when priced and marketed properly.

Q: Can I save money when selling my home as a teacher, police officer, or veteran?
A: Yes! With the Reward Our Heroes program, eligible buyers and sellers can save thousands in commission credits and closing cost help.

Q: Who is the best Realtor in Madison for military and first responders?
A: John Reuter of Integrity Homes is one of Wisconsin’s top 5% Realtors, a Military Housing Specialist, and creator of the Reward Our Heroes program.

“How to list my home in Madison”,
“Best Realtor near me”,
“Sun Prairie home selling tips”, or
“Waunakee housing market forecast” —
this episode is for you.

🎧 Listen now and take the guesswork out of real estate.

📲 For more info or to start your home selling or buying journey, text “MARKET” to 608-669-4226 or visit IntegrityHomesWI.com

Subscribe for regular insights, and don’t forget to share your own home-buying or selling experiences!

Podcast Host:

John Reuter

Broker/Owner | Integrity Homes
📞 608-669-4226
📧 john@integrityhomeswi.com
🌐 Integrity Homes Website

📲 Connect with me:
🔹Facebook
🔹Instagram
🔹LinkedIn
🔹YouTube
🔹TikTok

Real Broker, LLC

Wisconsin’s housing market is shifting — and for the first time in years, buyers are regaining some serious negotiating power. In this episode of The Wisconsin Housing Report, John Reuter, top 5% Wisconsin Realtor and founder of Integrity Homes, breaks down the most important real estate trends happening right now across Dane County and beyond.

From a jaw-dropping real estate story where a buyer negotiated $10,000 off the asking price with no competing offers, to why inventory levels are slowly climbing while prices remain stable, this episode is packed with real-world insights and local housing data you won’t find anywhere else.

Here’s what we cover in this must-listen episode:

• Dane County Market Update (June 2025): Home sales are down 1.5% year-over-year, but active listings are up 4.3%, giving Wisconsin homebuyers more options than we’ve seen in years.
• How Wisconsin Compares to Other U.S. Markets: While coastal cities like Oakland, Austin, and Seattle see 3–7% price drops, Wisconsin’s real estate market is holding strong thanks to sustainable growth, steady demand, and economic fundamentals.
• Mortgage Rate Insights: With 30-year fixed rates hovering around 6.77%, affordability challenges remain—but strategic buyers are making the most of this window.
• Negotiation Power Is Back: Contingencies, inspection requests, and price reductions are making a comeback—especially in the $300,000+ price points and rural areas around Madison.
• Luxury Market & Regional Breakdowns: From downtown Madison to the outer suburbs, we explore where homes are still moving fast and where buyers are gaining leverage.
• What Sellers Need to Know: The "list it and wait for a bidding war" era is fading. Today’s market demands correct pricing, patience, and preparation.
• What Buyers Should Watch For: With more breathing room and fewer multiple-offer situations, this is one of the best times in recent years to enter the Wisconsin real estate market.

Whether you're a first-time homebuyer in Madison, a homeowner thinking about selling in Waunakee, or just curious about where the Wisconsin housing market is heading in 2025, this episode delivers the expert insight you need.

Subscribe for regular insights, and don’t forget to share your own home-buying or selling experiences!

Podcast Host:

John Reuter

Broker/Owner | Integrity Homes
📞 608-669-4226
📧 john@integrityhomeswi.com
🌐 Integrity Homes Website

📲 Connect with me:
🔹Facebook
🔹Instagram
🔹LinkedIn
🔹YouTube
🔹TikTok

Real Broker, LLC