In this episode, I’m joined by Tenley Fitzgerald, Vice President of Marketing at Yes! Apples—a bold, modern apple brand with deep roots in New York agriculture. With over 100 years in the apple business, Yes! Apples is a network of 50+ family farms growing more than 10 high-quality varieties—and stands out as the only female-run apple organization in the country.

Tenley began working with the team as a freelancer in 2017 and ultimately led the charge to take the Yes! Apples brand from concept to consumer launch. Since then, she’s built a powerhouse in-house marketing team and brought apples into the lifestyle and CPG conversation—partnering with brands like Martinelli’s and Ithaca Hummus, and showcasing the brand at Pop Up Grocer and Cherry Bombe Jubilee. With past experience at FreshDirect, Blue Apron, and Beyond Good, Tenley brings a deep understanding of integrated marketing, storytelling, and brand building in food.

Inside the Episode:

• How Tenley transformed Yes! Apples from a traditional grower network into a national lifestyle apple brand

• The strategy behind turning apples into an experience

• Advice for brand marketers looking to evolve heritage categories with a fresh, modern voice

This podcast episode was made possible by Hummingbirds

Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.