Your Biggest Focus If You’re Under $1M
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Your Biggest Focus If You’re Under $1M
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In this episode of The Route, I get real about the biggest bottleneck holding back pest control businesses under $1 million in revenue: not enough people know who you are.
If you’re stuck in constant fire-fighting mode, dealing with broken equipment, missed invoices, or customer service issues, this episode is your wake-up call. I share why focusing on visibility and brand awareness is the fastest path to growth, how to block out time to get your name out there, and why letting a few fires burn might be exactly what your business needs.
Whether you're doing $100K or $900K, this mindset shift could be the game changer.
Topics covered:
What actually grows your business
Why hiring a marketing agency too early is a mistake
Simple tactics to get more eyeballs on your brand
How to use your calendar as a growth tool
Listen now and take the first step to scaling beyond $1M.