Titres dans Prévision et planification stratégique

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.

Hay negocios inmunes a las crisis: los que se adaptan y cambian las reglas de juego. Si bien las recesiones son inevitables, es la forma como cada negocio reacciona lo que de termina su inmunidad o vulnerabilidad. No somos víctimas de lo que nos pasa, sino artífices de nuestro destino. Es la claridad y coherencia de nuestra estrategia comercial la que define si salimos a flote o nos hundimos. En medio de guerras de precios y locura generalizada, aquellos que se diferencian y venden sin empeñar la empresa siguen adelante sin comprometer el futuro.

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.

In Turning the Giant, John Berra shares his amazing life's journey that took him from being a shy, uncertain university student to becoming the Chairman of Emerson Process Management. As someone who was voted into the Process Automation Hall of Fame, Berra writes from a place of authority and conviction. Because he has faced countless giants along his path, he knows what it takes to turn them.

In Catch Me if You Can, Frank W. Abagnale recounted his youthful career as a master imposter and forger. In The Art of the Steal, Abagnale tells the remarkable story of how he parlayed his knowledge of cons and scams into a successful career as a consultant on preventing financial foul play—while showing you how to identify and outsmart perpetrators of fraud.

In Hope Is not a Method, Sullivan and co-author Colonel Michael Harper tell us how they kept the army well-trained and equipped for traditional functions while preparing it for a wide range of new and complicated missions, all in the midst of a dramatic reduction in both human and financial resources. Their approach is based on continuity and change: maintaining their focus on the army's historic vision and values while introducing new problem-solving techniques and training methods.

Percez les Secrets de la Réussite en Entreprise : Maîtrisez la Stratégie d'Affaires pour une Croissance Durable. Plongez dans un guide académique complet qui vous équipe des outils et des connaissances essentiels pour prospérer dans le monde dynamique des entreprises d'aujourd'hui.

All the War They Want presents counterintuitive problem-solving techniques, using as its case in point one of the most existential threats to our national security and American way of life: cyber warfare. Informed by Jeffrey Engle’s experience as a member of the U.S. military’s elite special ops community, his Brazilian jiujitsu training, and his leadership of a premier cyber defense company, All the War They Want offers an alternative perspective on overcoming tough leadership challenges—a perspective previously available only to those bearing the scars of a lifetime at war.

You'll find the following in Up Your Business: effective interview questions and strategies; a sample ad that attracts eagles and weeds out turkeys; three dozen high-impact training strategies; the three keys to weeding out entitlement in your business; your three options for dealing with poor performers; how to create vision and strategy for your business; and much, much more!

Enamorémonos del problema, no de la solución. Ofrece la guía de un mentor de parte de uno de los emprendedores más exitosos del mundo, y nos empodera para construir un negocio de éxito, mediante la identificación de los problemas más serios de nuestros consumidores y perturbar los mercados ineficientes que actualmente les sirven.

Five human superpowers give us a unique advantage in a world being taken over by robots and other advanced technology. Learn to harness your superpowers to survive, compete, and thrive in today's advanced world.

Accomplished entrepreneur and AI strategist Vineet Vashishta delivers an engaging and insightful new take on making the most of data, artificial intelligence, and technology at your company. You'll learn to change the culture, strategy, structure, and operational framework of your company to take full advantage of disruptive advances in tech. The author explores fascinating work being undertaken by firms in the real world, as well as high-value use cases and innovative projects and products made possible by realigning organizational frameworks using the capabilities of new technologies.

La Regla de Oro es una disciplina, una suma de actividades, valores e ideas que te lleva a establecer los niveles correctos de acción y pensamiento. Esto es emprender con decisión, convertir el fracaso en una experiencia positiva, impulsar el análisis, el planteamiento claro de los objetivos y ajustar el pensamiento a éxitos extraordinarios.

Dive into the future of AI with this audiobook! Embodied AI is transforming the world by seamlessly integrating advanced technologies into real-world applications. This audiobook offers an in-depth exploration of how AI is bridging the gap between simulations and reality. Discover the secrets of Embodied AI and learn how it’s revolutionizing industries. From innovative techniques like Sim2Real Transfer to the latest in Multimodal Perception, this audiobook covers it all.

In The CEO's Competitive Advantage: Harnessing the Power of the Hispanic Workforce to Drive Business Success, Marcela Manjarrez combines her professional experience, executive interviews, and current research to provide actionable, data-driven insights and definitive strategies for leveraging Hispanic and other nontraditional talent to achieve business excellence through identifying educational barriers and opportunities

Business Turnaround can take many different forms. It is actually another name for Change Management after things have gone bad. But it always starts with Management recognizing that improvement is necessary. Sometimes the cash flow dries up, other times, it is the bank insisting on a new Business Plan or worse withholding needed money or mortgage and insisting on a change in Management.

There is no CEO task more significant than leading change in an organization whose old business model needs updating. Large-scale change involves rethinking how to engage customers, partners, and suppliers with new technology and hard decisions about how to reorganize internal operations—plus the challenges of executing the transformation. Too many things can go wrong, from natural organizational resistance and inertia, to lack of strategic focus, to execution problems. And yet, organizations today must be more dynamic than ever before.

This comprehensive and practical guide is your essential resource for achieving success in a constantly evolving business landscape. Tailored for students, professionals, and leaders, it provides an in-depth insight into Strategic Management and how to apply it to gain a competitive edge.

After years of consulting for Fortune 1000 companies, Brady Brim-DeForest understands the drawbacks of working in giant, siloed environments. His book, Smaller is Better, shows you how to use the small, empowered teams model to radically recharge your workplace, make better products, and deliver a phenomenal customer experience. All with better employee engagement and retention!

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick-and-mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.