Résultats lu par "Derek Botten" dans Marketing

Too many businesses start with a big idea and ultimately fail because nobody wants to pay for their product. What are they missing? The audience-driven approach of an embedded entrepreneur. Instead of building solutions looking for customers, embedded entrepreneurs find customers and build a solution with them. When you begin building your business with your future audience in mind, the guesswork ends. The audience-driven approach of an embedded entrepreneur is the path to a sustainable, customer-centric business.

Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding business, working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming your business into a market-focused organization.

A straight-talk guide for anyone looking to launch and market a new food product. Will Madden lays out everything a would-be entrepreneur needs to consider when taking his or her product to the next level.

This book contains valuable information on starting your own photography business in the music industry, and also how to grow a photography business through portrait parties. It's truly an advantage if you are a photographer by profession, but if not, it doesn't mean that you could not open your own small business. This book can help you get the ball rolling with your startup. Despite the fact that people now own smart phones with great cameras, nothing can beat the skill of a professional photographer.