Résultats Éditeur "Lioncrest Publishing" dans Affaires et carrières

If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

Chris Dreyer didn’t begin his professional journey thinking he would establish one of the most successful SEO agencies in the country. In fact, he studied history in college and landed his first job as a detention room supervisor for a local high school (this wasn’t part of the plan, either). When his Google query, “how to make money online,” directed him to digital marketing courses, Chris found his calling. Soon his own sites ranked number one for “double chin,” “stained concrete,” and “acai fruit.” The rest, as they say, is history.

You’ve launched your first product on Amazon—or second, or third—and you’re planning another launch. Will it succeed? What if it fails? You need a strategy to improve the odds of success, but growing an Amazon business can be overwhelming.

Everything you’ve been taught about leadership is backward, beginning with the costly mistake that causes you to sacrifice money, time, and human capital day after day. It’s not a calculation error or a problem with management style—it’s repeatedly choosing revenue and results over connection and team.

In Begin With WE, leadership expert Kyle McDowell examines the root causes of dysfunction in business, highlighting the plague of a “me-oriented” paradigm, and provides the remedy with his framework, The 10 WEs. These guiding principles are the cornerstone of Kyle’s leadership philosophy and establish the foundation required for a Culture of Excellence. Kyle’s inside-out approach cultivates courageous “WE-oriented” leaders who recognize the whole is greater than the sum of its parts.

Organizations that provide opportunities for employees to playfully connect, bond, and build friendships see improvements in retention, engagement, and innovation. Intentional play at work creates a culture that benefits all employees’ physical and mental health and the company’s bottom line. It Pays to Play is a rich resource filled with ideas for play at work—whether in person, hybrid, or remote—and illustrates how the ROI from play is multifaceted and exponential. Learn the ways play can be easily and affordably implemented regardless of your industry.

In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.

In The Referral Magnet, Kelly Edwards shares the formula for generating more referrals than ever before, all without asking for them. Her proven approach has been used by successful advisors all over the country to become more referable and make small but impactful changes in how they operate.

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.

As an entrepreneur, when your business starts to take off, things get wild - it can feel like you have a tiger by the tail! From one day to the next, you don’t know what challenges will come your way. This upbeat and motivating business book is for every entrepreneur who got past the startup phase, only to find the challenges of operating a business got bigger and wilder!

In Go Glocal, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it’s important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues like whether your value proposition will translate to a new cultural context, why relationships are more important than contracts, how to establish and nurture profitable relationships, and what vehicle for going international might work best for your business.

In The Advisor Breakthrough, financial marketing expert Shawn Sparks shares the step-by-step principles for developing the ultimate financial advisory practice. Based on the lessons Shawn has learned from working with the country's top financial advisors over the past 10 years, you will discover many of the most important top one-percent advisor lessons. The Advisor Breakthrough delivers a comprehensive plan for creating marketing, sales, and operations tactics that will help any financial advisor turn a successful, sustainable business.

Corporate culture is ground zero for your organization. If left to chance, corporate culture will fall to the lowest common denominator or the loudest voice, resulting in inconsistency at best and volatility at worst. Scaling your company means scaling your culture first. You need a clear playbook with actionable steps to foster alignment and a results-driven team of passionate stakeholders. In Scaling Culture, Ron Lovett provides you with the key components you need to create a successful organization that lasts.

How do you cultivate passion among your team? As an executive, how do you leverage your leadership skills to ensure dedication and optimize performance? In The Passionate Workforce, Nicholas Capman introduces tactics to motivate your team and become the leader your employees need to succeed. Nicholas features fifteen pillars in his Passionate Workforce Assessment that reveal the type of leader you are and the disposition of your employees, enabling you to take immediate action and implement impactful strategies.

This book is Doug’s story, a psychedelic journey into meditation, silent retreats, astrophysics, neuroscience, philosophy, and all forms of self-healing. It’s how he found the purpose of life, realized his mistakes, and built a new reality. Doug’s story is how he shifted his perspective on life - and it’s how you can learn to shift yours.

Are you ready for the adventure of a lifetime? Buckle up: Serial entrepreneur Brian Scudamore is your guide on the journey of entrepreneurship, taking you through inspiring stories, hilarious anecdotes, and just a few industry secrets so you can start your own startup—today.

As a teenager, real-estate broker Danny Morel felt he was destined to do great things. Even though he had to contend with a lackluster education system and lived on welfare in a single-parent home, he didn't let any of that hold him back. He had resilience - and now you can, too.

Your 20s are a radical time of change, and just when you’ve figured it all out, the quarter-life crisis hits - hard. Brian Paes-Braga has been there. Even though he achieved his most ambitious goal - to become a multimillionaire by age 30 - he found himself confronting his own quarter-life crisis and feeling personally bankrupt. Brian made the pivotal decision to pursue balance over the bottom line and redefine the word success. Part business book, part memoir, 8 is packed with stories and insights from Brian’s unique coming of age.

Ideation. Transition. Execution. These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform. But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most?