Résultats Éditeur "Macmillan Audio" dans Développement commercial et entrepreneuriat

What does it take to reach the top in business and to inspire others? Adam Bryant of The New York Times decided to answer this and other questions by sitting down with more than seventy CEOs and asking them how they do their jobs and the most important lessons they learned as they rose through the ranks. Over the course of extraordinary interviews, they shared memorable stories and eye-opening insights.

In today’s world, the acceleration of megatrends – increasing longevity and the explosion of technology among many others – are transforming life as we now know it. In The Perennials, bestselling author of 2030 Mauro Guillén unpacks a sweeping societal shift triggered by demographic and technological transformation. Guillén argues that outmoded terms like Boomers, Gen X, Millennials, and Gen Z have long been used to pigeonhole us into rigid categories and life stages, artificially preventing people from reaching their full potential.

Maynard Webb has helped found, fund, and grow dozens of successful companies. Webb now shares his lessons with the rest of America’s aspiring entrepreneurs in Dear Founder. Dear Founder is rich with sound advice on an array of business topics, from turning your idea into a reality to building a culture, to reaching key financial goals. This audiobook is an indispensable guide to navigating the realities, risks, and rewards of being your own boss - and founding the company of your dreams.

A scathing, sardonic exploration of Silicon Valley tech culture, laying bare the greed, hubris, and retrograde politics of an industry that aspires to radically transform society for its own benefit. This enlightening audiobook is a must-listen for anyone interested or involved in the tech industry. At the height of the start-up boom, journalist Corey Pein set out for Silicon Valley with little more than a smartphone and his wits. His goal: to learn how such an overhyped industry could possibly sustain itself as long as it has.

Tony Hsieh’s first successful venture was in middle school, selling personalized buttons. At Harvard, he made a profit compiling and selling study guides. In 1998, Hsieh sold his first company to Microsoft for $265 million. About a decade later, he sold online shoe empire Zappos to Amazon for $1.2 billion. The secret to his success? Making his employees happy. Drawing on interviews with a wide range of people whose lives Hsieh touched, Angel Au-Yeung and David Jeans craft a rich portrait of a man who was plagued by the pressure to succeed but who never lost his generous spirit.

How Stella Saved the Farm is a simple parable about making innovation happen. Written by the authors of the New York Times best-selling Reverse Innovation: Create Far from Home, Win Everywhere, Vijay Govindarajan and Chris Trimble, the story resonates in organizations of all types - public sector, private sector, and social sector, from mammoth corporations to small organizations employing just a few dozen people.

One in three American workers is now a freelancer. This “gig economy” - one that provides neither the guarantee of steady hours nor benefits - emerged out of the digital era and has revolutionized the way we do business. High-profile tech start-ups such as Uber and Airbnb are constantly making headlines for the disruption they cause to the industries they overturn. But what are the effects of this disruption, from Wall Street down to Main Street? What challenges do employees and job seekers face at every level of professional experience?

Many Americans view Wall Street as a bastion of greed and corruption - a place that attracts people who don't deserve the money they make but are willing to break the law to get more of it. Yet for all their mistrust, many of these same Americans believe that Wall Street is essential for our economy to function. How do we fix it? Send in the marines.

Many business audiobooks fuel unrealistic notions about what a good idea looks like, how fast a founder should attract investment, and how quickly growth will take off. The problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate results. In The Hockey Stick Principles, author Bobby Martin shifts his focus away from all the hype about rapid growth and the pursuit of funding and instead takes a look at the real process behind getting a good idea off the ground.

What role do Aristotle's four transcendent virtues - truth, beauty, goodness, and unity - play in the workplace? In this program, Tom Morris argues that Aristotle's virtues must be present in our modern business environment if real excellence is to flourish, and shows us how we can avert a spiritual crisis in our business lives by looking to the wisdom of the ancient philosophers.

Recounting the pivotal moments that helped launch Ruth Zukerman as the breakout star of the boutique fitness world, Riding High is a reminder that the greatest success stories often start in the unlikeliest of places.

George Washington: general, statesman...businessman? Most people don't know that Washington was the country's first true entrepreneur, responsible for innovations in several industries. In George Washington, Entrepreneur, John Berlau presents a fresh, surprising take on our forefather's business pursuits. History has depicted Washington as a gifted general and political pragmatist, not an intellectual heavyweight. But he was a serious inventor and inveterate tinkerer and just as intelligent as Jefferson or Franklin.

Meet the women who haven’t asked for permission from Silicon Valley to chase their dreams. Geek Girl Rising isn’t about the famous tech trailblazers you already know, like Sheryl Sandberg and Marissa Mayer. Instead, veteran journalists Heather Cabot and Samantha Walravens introduce listeners to the fearless female entrepreneurs and technologists fighting at the grassroots level for an ownership stake in the revolution that’s changing the way we live, work and connect to each other.

Peter Drucker is back with fresh thoughts, insights, and knowledge about the ever-changing business society around us and the ever-expanding management roles required of us all - chiefs, executives, managers, and knowledge workers alike.

Microsoft is well-known for being an intense place to work: employees face constant pressure to innovate and excel and are passionately devoted to their jobs. In this insightful audiobook, Anna Rowley reveals the major problems all managers face and shows how to conquer them.

Do you want to get to the top? Do you want to know how to rise above the crowd and become a leader in your field? Then this is the audiobook for you. In How to Get to the Top, best-selling author Jeffrey J. Fox combines his own experience as an extremely successful entrepreneur with lessons learned at the family dinner table by business leaders.

Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. Beyond the Idea is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.