Résultats Éditeur "Random House Audio" dans Gestion et leadership

Ever wondered why CEOs, leaders and recruiters talk endlessly about soft skills? Job interviews, promotions, appraisals, teamwork, managing workplace challenges, communication skills and a lot more—soft skills give you a sizable professional edge to ace all of these. In this book, Ronnie Screwvala shares personal stories and observations from his many failures and few successes to give you an insider's view of the "invisible" skills, which can cut years off your learning curve.

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate listeners about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.