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In such fast-changing, and often confusing times, America needs a straight-talk dose of Larry Winget reality more than ever.

31-Days to Being Customer Focused is Larry Winget’s "tell it like it is" version of the "thought of the day" calendar, the ultimate wake-up call for anyone who's looking for a lifeline and true empowerment.

Larry Winget is NOT against starting your own business or becoming an entrepreneur. He is against doing it the wrong way, with no plan, little preparation and only your passion to rely on. In this new book from successful entrepreneur and New York Times bestselling author, Larry Winget, you'll learn the TRUTH about what you really need to know before you go into business, so you can stay in business.

Larry Winget is a Wall Street Journal and New York Times best-selling author and one of the highest paid professional speakers in the U.S., as well as being a member of the International Speakers Hall of Fame. He has starred in his own television series, appeared in national commercials and features regularly as a guest and contributor on shows such as Larry King Live and on Fox News.