Résultats Éditeur "Brilliance Audio" dans Affaires et carrières

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

Decade of Change features insights and wisdom into how to manage, and make the most of, change. Vinton Cerf, co-creator of the Internet, peers into the Web's future. Nobel Prize winner Daniel Kahneman probes the nature of decision making. Lieutenant General Russel Honoré, the Hurricane Katrina hero, offers leadership lessons he applied in that crisis. Visionary executive Ray Anderson makes a powerful business case for environmental sustainability.

More than a meditation book, Quiet Mind is a series of reflections that can illuminate every aspect of life. It offers readers guidance on using the moments between activities - which the author calls "stillpoints" - as opportunities to focus on becoming more fully awake to who they are.

At the highest level of any pursuit, the difference between the two top performers in a contest is always mental. One holds it together - while the other falls apart. The same is true in business. Whether you are confronting a crisis, making a pitch, negotiating a deal, or facing a deadline, your mindset can give you the edge. When the Pressure's On brings peak performance principles to the boardroom, revealing five core mental skills that enable professionals to excel while under duress.

Whether it's at home or at work, so much of our lives involves negotiating to get what we want. From negotiating a higher salary, to lowering costs from suppliers, to hammering out a new contract with a major customer, or even deciding where to go on vacation, the only way to consistently arrive at successful conclusions is to master the art of negotiation.

Leland Faust unmasks Wall Street's unsavory tactics in powerful detail by giving listeners a high-level view of how the financial services industry misleads them, overcharges them, and exposes them to needless risk. He documents the financial industry's alluring come-ons, airbrushed risks, high-stakes gambling, half-truths, misleading statements, outlandish predictions, tricks to overcharge customers, bad deals, and outright fraud by the most prominent and renowned of Wall Street's players.

What is the XYZ factor? The XYZ Factor isn't a place or a company or an age. It's a new kind of culture where innovation, accessibility, and transparency are the norm. It's an environment created on the principles of the Millennial generation to foster intergenerational productivity in a new kind of office culture. An XYZ organization's employees are challenged, engaged, and excited to produce. Simply put, XYZ companies have an "it" factor that helps them rise above the competition. Any company can become an XYZ company. This audiobook is your blueprint.

News breaks all the time that hackers have attacked another company. Media outlets regularly cover cyber events. The President issues executive orders, and Congress explores cyber legislation. With all these events happening, business leaders must ask: what does this mean for my business and me?

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

What do shale gas, Elon Musk’s Tesla, and the global apparel chain Zara share in common? In Resource Revolution, management experts Stefan Heck and Matt Rogers describe how each in its own way exemplifies a resource revolution - a use of natural resources so effective it defies conventional wisdom and enables breakthrough performance where others see only limits and shortcomings.

Whether you want to start eating healthy, switch careers, or improve a relationship, Brett Blumenthal's A Whole New You will inspire you to take control of your life and to live at your very best. Drawing on her own experience with personal reinvention, her professional work as a change-management consultant, and her studies in the fields of psychology and human behavior, Blumenthal breaks down how to successfully reinvent your life in six steps. Each stage is comprehensively explained, with action items, tools, and resources to enable you to follow through and effect change in your life.

Women are steadily showing up in powerful positions, and better communication and public speaking give women the ability to develop their full potential, seize every opportunity, and realize their aspirations. Whether pitching for new business, delivering a talk at a conference, raising money for a non-profit, or communicating one-on-one with coworkers, women can become effective, powerful communicators when they learn to speak with authenticity and confidence.

Do you think your life will get better in the future? Geoff Smart had some doubts. He saw what you see - how broken government has become. He worried about his career, his family’s future, and our everyday quality of life. Then one day, Geoff received an unexpected message that changed how he saw the problem. Geoff was asked to help. His journey took him behind the scenes to work with other private sector leaders who had made the leap into government. What he discovered will surprise you.

Walk the Walk shows how aspiring leaders must inspire and teach us through their own actions. Deutschman's analysis is informed by his two-decades of experience as a journalist covering the most prominent business figures of our times. He portrays dramatic and illuminating examples of leadership - not only in business but also in politics, the military, education, and social change.

For the past few years, mindfulness has begun to transform the American workplace. Many of our largest companies, such as General Mills, Ford, Target, and Google, have built extensive programs to foster mindful practices among their workers. Mindful Work is the first audiobook to explain how all sorts of businesses and any kind of worker can benefit from meditation, yoga, and other mindful techniques.

Ambition is a blessing. It is a key motivator driving people to achieve their hopes and dreams. But for many, accomplishment is never enough. In a culture obsessed with fame and celebrity, the burning desire for acclaim, conquest, and domination can be overwhelming - to the detriment of one's personal life. This is ambition addiction: the all-encompassing yearning for success at any cost.

Throughout his life, three-time Indianapolis 500 winner Bobby Unser has approached his racing career and personal life the same way - with a relentless drive to succeed. Talk to him today and he'll tell you, "I never really retired from racing, I just retired from what I was racing." This philosophy has allowed him to achieve success in business and in life, and it can help you do the same.

In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.

How can your organization increase its agility, alignment, and accountability to improve performance? Developing performance management capabilities means changing the way people are empowered to make better decisions. It requires a transition from a restrictive, command-and-control approach to a management style that includes more participants in the performance-management process.

In The Smartest Places on Earth, van Agtmael and Bakker present a truly hopeful and inspiring investigation into the emerging sources of a new era of competitiveness for America and Europe that are coming from unlikely places - those cities and areas once known as "rustbelts" that have, from an economic perspective, been written off.