Résultats Éditeur "Blackstone Audio, Inc." dans Affaires et carrières

When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.

Debra Traverso tells you how to prepare for the surprises most likely to throw small businesses off course. She helps you anticipate both predictable hurdles and devastating ordeals, so that no crisis will catch you off guard. No need to waste emotions, time, and money when a crisis hits: you can get a good night's sleep!

Joe Massengale grew up a poor African-American boy in Depression-era Texas, never imagining that he would one day be a successful businessman, race-horse owner, and father. In this book, Massengale distills his success into six learned principles: confidence, fortitude, persistence, pride, fearlessness, and focus.

Barely funded, technologically inept, conceptually derivative, and driven by rivalries, the company that was to morph into the biggest internet site in the world had an unlikely beginning. This is the fascinating and surprising story that includes all the elements of a great business narrative: obsessive characters from cofounders Tom Anderson and Chris DeWolfe to Rupert Murdock, relentless and unlikely innovation, and dizzying backroom dealmaking; all centered around an epic battle for control.

Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.

Learn the #1 secret of the top professional speakers in the world: how to craft and deliver a riveting story. Exceptional storytelling skills have been proven to build career success. Whether you are at a cocktail party, in the corporate boardroom, or in a routine meeting, your ability to craft interesting stories will have a measurable impact on your success. Learn how to harness the human psyche’s positive response to a good story.

In response to overwhelming requests from readers who wanted to know how they, too, could weather downturns, Michael Gill has distilled his experiences into fifteen meaningful lessons. Some of these include: leap with faith (Gill accepted his Starbucks job immediately on a whim), let yourself be helped (pride is even more paralyzing than fear), look with respect at every individual you see (realize the potential in all who cross your path), and lose your watch (and cell phone and PDA) (our obsession with productivity produces madness, not gladness).