Résultats Éditeur "Brilliance Audio" dans Sciences et mathématiques

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

What makes us remember? Why do we forget? And what, exactly, is a memory? With playfulness and intelligence, this audiobook answers these questions and more, offering an illuminating look at one of our most fascinating faculties: our memory. The authors - two Norwegian sisters, one a neuropsychologist and the other an acclaimed writer - skillfully interweave history, research, and exceptional personal stories, taking listeners on a captivating exploration of the evolving science of memory....

Addiction is a preventable, treatable disease, not a moral failing. As with other illnesses, the approaches most likely to work are based on science - not on faith, tradition, contrition, or wishful thinking. These facts are the foundation of Clean, a myth-shattering look at drug abuse by the author of Beautiful Boy. Based on the latest research in psychology, neuroscience, and medicine, Clean is a leap beyond the traditional approaches to prevention and treatment of addiction.

The remarkable story of an ordinary man who was transformed when a traumatic injury left him with an extraordinary gift. No one sees the world as Jason Padgett does. Water pours from the faucet in crystalline patterns, numbers call to mind distinct geometric shapes, and intricate fractal patterns emerge from the movement of tree branches, revealing the intrinsic mathematical designs hidden in the objects around us. Yet Padgett wasn’t born this way. Twelve years ago, he had never made it past pre-algebra. But a violent mugging forever altered the way his brain works.

In From Darwin to Derrida, evolutionary biologist David Haig explains how a physical world of matter in motion gave rise to a living world of purpose and meaning. Natural selection, a process without purpose, gives rise to purposeful beings who find meaning in the world. The key to this, Haig proposes, is the origin of mutable “texts”―genes―that preserve a record of what has worked in the world. These texts become the specifications for the intricate mechanisms of living beings.

In 1982, Professors Sagan and Turco made known their discovery of the concept "nuclear winter", a widespread cold and dark, resulting in agricultural collapse and world famine, that would be generated in even a "small" nuclear war. It was a landmark discovery that revealed in the starkest terms how vulnerable our civilization is to the long-term environmental effects of nuclear war.

To women the whole world over, perfume means glamour, and in the world of perfume, Jean-Claude Ellena is a superstar. In this one-of-a-kind book, the master himself takes you through the doors of his laboratory and explains the process of creating precious fragrances, revealing the key methods and recipes involved in this mysterious alchemy.

“There is no good reason why human societies should not be described and explained with the same precision and success as the rest of nature.” Thus argues evolutionary psychologist Pascal Boyer in this uniquely innovative book. Integrating recent insights from evolutionary biology, genetics, psychology, economics, and other fields, Boyer offers precise models of why humans engage in social behaviors such as forming families, tribes, and nations, or creating gender roles.

While cells are commonly considered the building block of living things, it is actually the communication between cells that brings us to life, controlling our bodies and brains, determining whether we are healthy or sick, and directly influencing how we think, feel, and behave. In The Secret Language of Cells, doctor and neuroscientist Jon Lieff lets us listen in on these conversations, and reveals their significance for everything from mental health to cancer.

Science may be known for banishing the demons of superstition from the modern world. Yet just as the demon-haunted world was being exorcized by the enlightening power of reason, a new kind of demon mischievously materialized in the scientific imagination itself. Scientists began to employ hypothetical beings to perform certain roles in thought experiments―experiments that can only be done in the imagination―and these impish assistants helped scientists achieve major breakthroughs that pushed forward the frontiers of science and technology.

This audiobook uncovers the biggest scientific fraud of our age. It tells the fascinating and frequently astounding story of how the massive enterprise to restructure the genetic core of the world's food supply came into being, how it advanced by consistently violating the protocols of science, and how for more than three decades, hundreds of eminent biologists and esteemed institutions have systematically contorted the truth in order to conceal the unique risks of its products - and get them onto our dinner plates.

In a universe filled by chaos and disorder, one physicist makes the radical argument that the growth of order drives the passage of time - and shapes the destiny of the universe.

After nearly a decade overseas as a war reporter, the acclaimed journalist Dahr Jamail returned to America to renew his passion for mountaineering, only to find that the slopes he had once climbed have been irrevocably changed by climate disruption. In response, Jamail embarks on a journey to the geographical front lines of this crisis - from Alaska to Australia’s Great Barrier Reef, via the Amazon rainforest - in order to discover the consequences to nature and to humans of the loss of ice.

In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries.

In this newly collected anthology of spiels-on-wheels, O'Rourke celebrates cars and berates car haters, and chronicles America's relationship with automobiles from love for a powerful chariot of freedom to tolerance of an oversized household appliance with an extra-long extension cord.

Growing up in Alabama, Renkl was a devoted reader, an explorer of riverbeds and red-dirt roads, and a fiercely loved daughter. Here, in brief essays, she traces a tender and honest portrait of her complicated parents - her exuberant, creative mother; her steady, supportive father - and of the bittersweet moments that accompany a child’s transition to caregiver.

Throughout history, thinkers from mathematicians to theologians have pondered the mysterious relationship between numbers and the nature of reality. In this fascinating book, Mario Livio tells the tale of a number at the heart of that mystery: phi, or 1.6180339887.... This curious mathematical relationship, widely known as "The Golden Ratio", was discovered by Euclid more than 2,000 years ago. Since then it has shown a propensity to appear in the most astonishing variety of places.

The Ghost Lab tells the astonishing story of the wild ecosystem of paranormal profiteers and consumers. But it also reveals how the twin scourges of declining scientific literacy and eroding trust in institutions have created space for armies of pseudoscientists to step into the minds of an increasingly credulous public.

In 1977, two extraordinary spacecraft called Voyager were launched to the stars. Affixed to each Voyager craft was a gold-coated copped phonograph record as a message to possible extra-terrestrial civilizations that might encounter the spacecraft in some distant space and time.

In The Glass Cage, bestselling author Nicholas Carr digs behind the headlines about factory robots and self-driving cars, wearable computers and digitized medicine, as he explores the hidden costs of granting software dominion over our work and our leisure. Even as they bring ease to our lives, these programs are stealing something essential from us.