Résultats Éditeur "Gildan Media, LLC" dans Gestion et leadership

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

Are you winning the battle but losing the war? Every leader has to deliver the goods - make budget, meet deadlines, and deftly manage people - to provide the inspirational fuel that keeps their business running day-in and day-out. But therein lies the danger of winning today's battle and losing the war - that is the long game of creating sustainable value in a volatile, uncertain world that is becoming ever-more complex and ambiguous.

Cheryl Bachelder joined an ailing restaurant chain and turned it into the darling of the industry - by daring to serve the people in her organization well. When Bachelder was named CEO of Popeyes in the fall of 2007, guest visits had been declining for years, restaurant sales and profit trends were negative, and the company stock price had dropped from $34 in 2002 to $13. The brand was stagnant, and relations between the company and its franchise owners were strained.

Today’s workplace is a pressure cooker— even the most talented people struggle to sort through an influx of information, relentless demands, and unprecedented stress. And so your job as manager becomes even harder. How, in a world of intensifying competition and economic stress, canyou help people shine their brightest and perform at their best, day in and day out? How can you keep your star players inspired?

Whether you're new to sales or seeking to escape a career plateau, The Ultimate Sales Pro helps you finesse skills, build expertise, and create a personal brand that will set you apart.

Are you ready to discover your WHAT - that is, the one amazing thing you were born to do? Would you like to powerfully impact both those who share this lifetime with you and those of lifetimes to come? In What Is Your WHAT? author Steve Olsher reveals his proven process that has helped thousands answer YES to these life-changing questions and cultivate a life of purpose, conviction, and contribution by identifying and creating a plan of action for bringing the one thing they were born to do to fruition.

After interviewing and analyzing the stories of top business leaders, Jason Jennings delivers their hard- earned, battle-tested strategies, which will inspire any new leader to take the helm and start delivering.Filled with engaging stories and lessons from the cream of the crop, Hit the Ground Running will help new leaders at every level balance short- and long-term goals as well as the needs of shareholders, employees, customers, and the community.

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline.

Most everyone has something they are passionate about. But without the ability to actually effect change...things just stay the same. In order to truly inspire change, we need to be able to effectively explain the problem, inspire people to join us, create a vision for the new reality, and then motivate people to take the actions that lead to the change. Inspiring change requires charisma - the ability to communicate a clear, visionary, and inspirational message that captivates and motivates an audience.

One of the country's most trusted leaders offers time-tested and real world advice for leading in economic hard times. From business giant Bill George, the acclaimed author of Wall Street Journal best seller True North, comes the just-in-time guide for anyone in a leadership position facing today's unprecedented economic challenges.

Being a great leader today is much harder than you think. Meet Jim Barton. He’s a newly minted CEO, rising leader of a firm in transition, and manager of massive complexity - thanks to our incredibly networked and increasingly unpredictable world of business. What if you were in his shoes?

Negotiation is the middle ground between capitulation and stonewalling, a back and forth between two parties trying to reach agreement. If a price or other term is nonnegotiable, there is no give and take, just "take it or leave it". You may think you are negotiating, but if the other side isn't playing, you aren't either. Regardless of the industry, situation, or product, the two most common mistakes negotiators make are: 1. They give ground too easily, and 2. They get nothing in return.

The outcome of most persuasive events is determined before you ever say a word. People may know how to sell, but most were never taught how to persuade. Persuasion expert Dave Lakhani breaks down the process into easy-to-use steps, teaching the listener not only how to persuade, but the biology and psychology behind it as well.

We’ve all worked with one - a smart and immensely talented individual who brings enormous value to the organization. The problem? He’s an awful teammate. So as a leader, do you consider this key player toxic or irreplaceable? There Is an I in Team explores the relationship between individual and team - asking the question: How can we harness the talent of individual performers into a cohesive, productive team that creates overall value? And why are so many of our assumptions about teams wrong? Business challenges like this one mimic many of the issues facing sports teams.

Despite billions spent every year on personality profiling, sales training, motivational experts, coaches, and incentives, there's never been a proven formula for building a sales force of top performers. Finding such a "holy grail" of sales has been Derek Gatehouse's obsession for decades. To identify what makes a top-producing salesperson and why some sales teams have a high percentage of top producers, he interviewed more than 2,000 executives in many different industries.

In 12 Disciplines of Leadership Excellence, bestselling author and motivational expert Brian Tracy teams up with global learning expert Dr. Peter Chee to reveal simple, straightforward principles any business leader can use to make lasting positive changes in his or her organization.

Despite the dizzying amount of data at our disposal today - and an increasing reliance on analytics to make the majority of our decisions - many of our most critical choices still come down to human judgment. This fact is fundamental to organizations whose leaders must often make crucial decisions: to do this they need the best available insights. This book introduces a model that taps the collective judgment of an organization so that the right decisions are made, and the entire organization profits.

Though the vision of one person can change the world, no one can carry out a vision alone. Extreme dreams depend on teams - lack of teamwork is often why big dreams go unrealized. Using examples and anecdotes from history and contemporary people, Pat Williams shows how the greatest world-changing events came to be as the result of the passion of one person. In each case a team was assembled with people equipped in the various areas needed to bring the vision to pass.

The Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it’s difficult to figure out which Internet tools are the ones that will make your virtual register go “KaChing!”

Think you can't take a career break? Think again! Escape 101 is a road map for getting away, without sacrificing everything you have invested in your life right now.