Résultats Éditeur "HarperCollins Leadership" dans Marketing et ventes

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer-service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.

Find and kill the corporate stupidity that drives customers crazy. CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization - large or small, and regardless of industry - can innovate in ways that delight customers and attract top-level talent. Nincompoopery - terrible customer service, idiotic business processes, and soul-crushing management practices - surrounds all of us. We lose time, patience, and profits as stuck-in-the-past organizations actively prevent us (and our customers) from getting the value we (and they) deserve.

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.

We’ve all had moments of feeling like we didn’t belong, but imagine being born into a world where fitting in was never an option. Michele Sullivan, who has a rare form of dwarfism, shares how her physical posture taught her the most effective relational posture with others, which helped her become one of the most powerful women in philanthropy.

Even though it is a relatively small country, Israel has one of the highest concentrations of startups in the world, has the highest venture capital per capita, is one of the top countries in terms of number of companies listed on NASDAQ, and is well-recognized as a global leader in research and development. In The Unstoppable Startup, veteran venture capitalist Uri Adoni goes behind the scenes to explain the principles and practices that can make any startup, anywhere in the world, become an unstoppable one.

Discovery is perhaps the most critical phase of any sales journey and yet it also one of the least managed. Learn the best strategies and tactics to give you the best chance to make sure that first meeting isn’t the last.

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.

More than ever, people are looking for experiences, not products. And not just any experiences—but real ones that turn transactions into engagement and materialism into experimentalism. The pandemic has changed our view of the world, shifted us away from consumerism, and made us appreciate the basic human needs of finding balance and focus. In this new era, customer experience is not just a digital experience, but a perfect combination of real life and digital interaction.

Early on in the Microsoft story, Bill Gates and other key executives met to decide how they would incentivize employees to make a charitable impact. The status quo was to offer a small percentage of your paycheck as a pretax deduction to a charity selected by your company. Microsoft decided to so something revolutionary instead. The Purpose Mindset tells the inside story behind how Microsoft built its culture of giving.

To overcome the radically different challenges of inequity, division, and scarcity of resources that will only increase in the future, the most successful and valuable leaders are those with the traits to be rebuilders. Taking Charge of Change is written for anyone seeking to be the driver of real change and an integral part of rebuilding the structures and foundations of American communities and companies throughout the decade ahead.

Sierra Nevada, Northrup Grumman, Boeing, and Bigelow Aerospace built prototypes of deep-space habitats that NASA began testing in March 2019. Therefore, physical evidence exists that human beings are committed to living in space for purposes of research and industrial pursuits such as mining. Now that companies are set to take both professional astronauts and well-trained passengers into space as early as summer of 2021, this book will prepare you to take your place - whether as an investor, owner, employee, or enthusiast - in the exciting world of space exploration.

Every city in America wants to become a tech hub, yet so few succeed—and that’s the problem. Tech jobs, venture capital, and R&D are concentrated in a handful of big coastal cities, while the broad middle of the country is left out. But to thrive in the twenty-first century, cities must create innovation economies of their own and grow in more inclusive ways. In January 2020, Nicholas Lalla founded Tulsa Innovation Labs to help Tulsa, Oklahoma transition from its oil and gas legacy to tech. Lalla’s organization would go on to build the first tech-led economic development strategy.