Résultats Éditeur "Audible Studios" dans Marketing et ventes

Here, for the first time, Booz China Managing Director Edward Tse parses the Chinese landscape, walking the reader through the Chinese business environment, the effects of Chinese economic power on worldwide business, and how the two mesh and interact. The China Strategy is the only book you'll need to do business in China, with China, or in competition against China.

The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.

In its history since Independence, India has seen widely different economic experiments: from Jawharlal Nehru's pragmatism to the rigid state socialism of Indira Gandhi to the brisk liberalization of the 1990s. So which strategy best addresses India's, and by extension the world's, greatest moral challenge: lifting a great number of extremely poor people out of poverty? Bhagwati and Panagariya argue forcefully that only one strategy will help the poor to any significant effect: economic growth, led by markets overseen and encouraged by liberal state policies.

The route to Exceptional Sales Management is within your grasp. This programme is the result of over 20 years of working with outstanding sales managers and directors across a wide range of industries, selling almost every conceivable product and service available. It will give you the tools to accelerate your career, grow your company, and become one of the greatest sales managers of your time.

There’s a world of difference between making a living and having a life. Balancing the demands you face every day can feel like being trapped in a frustrating maze, but there is a way out: you can take control and live the life you want to live - and love your work at the same time.Live Life, Love Work, from bestselling NLP expert and coach Kate Burton, is full of ideas for reviewing your priorities and re-charging your energy levels.

This book is the first comprehensive account of how Australia attained the world's highest living standards within a few decades of European settlement, and how the nation has sustained an enviable level of income to the present. Beginning with the Aboriginal economy at the end of the 18th century, Ian McLean argues that Australia's remarkable prosperity across nearly two centuries was reached and maintained by several shifting factors.

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today. Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.

There is an epidemic facing our world today. People everywhere, even those who are successful by most standards, are utterly disconnected from what they really want out of life. We've abandoned our true passions and dreams in exchange for a daily grind that offers no fulfillment. Some estimates say that fully 80 percent of people don't enjoy their work and wish they could exert more control over their lives.

Following the pack and doing what you are told may get you a job and even a promotion, but it won’t lead to real success. Entrepreneur Arthur Wylie, who made his first million by 26, has conquered the worlds of finance, real estate, and entertainment with more than $50 million in deals brokered and almost half a billion in assets and transactions under management. In Only the Crazy and Fearless Win BIG!, he shares a little secret that few books discussto win big you have to be fearless.

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

In Nature’s Fortune, Mark Tercek, CEO of The Nature Conservancy and former investment banker, and science writer Jonathan Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, in fact as important to our future prosperity as technology or law or business innovation.

Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone to aggressively position, market, and sell their product.

Steve Cone, an advertising and marketing veteran of nearly 30 years with and for leading companies including Citigroup, American Express, Epsilon, Appple, and Fidelity, has the kind of hard-earned, high level experience that translates into valuable, tested ideas on what really works - and doesn't - in marketing.

As the world's economies continue to melt down, Dr. Goldsmith gives us the information we need to help us make it through this difficult and scary time. Anyone who wants to keep his or her job - and any leader who wants to keep his or her company afloat - needs to learn how to deal with and utilize the power of emotions.

As serial entrepreneurs and cofounders of the largest social network for entrepreneurs in the world, EFactor.com, Adrie Reinders and Marion Freijsen know about the challenges facing new entrepreneurs in the current business environment. Their site - with a community of one million-plus and growing rapidly - is a virtual marketplace for entrepreneurs to make business connections, negotiate deals, exchange information, and advertise their products and services

Plastic surgery has become the answer for many Americans, and in American Plastic sociologist Laurie Essig explores how we arrived at this particular solution. Over the last decade there has been a 465 percent increase in cosmetic work, and we now spend over $12 billion annually on procedures like liposuction, face-lifts, tummy tucks, and boob jobs.

In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.

So you want to be a great mum and, ideally, a rich one too? Welcome to Million Pound Mum. This is the first in a range of audiobooks offering constructive advice on how to start a business, but still be a great mum and have fun while doing it. Together with great advice, this audiobook also contains the experiences and tips of over 100 mums who have all successfully started their own companies. Some have reached the Million Pound Mum goal and others are well on the way.

Richard Denny is the "godfather of salesmanship" and Selling to Win has established itself as both an international best seller and a classic sales text. The most inspirational business speaker in the UK, Richard has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action. Selling to Win is full of unbeatable sales tips and essential practical advice, such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition, and close a sale.

Gute Ideen begeistern - doch wie wird man wirklich kreativ und wie kommt man auf eine zündende Idee? Martin Gaedt beschreibt den Rhythmus, mit dem man Ideen rockt, er erzählt von persönlichen Aha-Erlebnissen und von Misserfolgen. Und er provoziert, denn harmonische Systeme sind dumme Systeme. Kritik, Widerspruch und Neugier sind die Basis für gute Ideen - gepaart mit Humor, Überraschung und Risiko.