Résultats Éditeur "Socratica" dans Marketing et ventes

This advanced guide is essential for companies and professionals who wish to master the most innovative techniques in product development and marketing strategies. The book explores contemporary methodologies such as Lean Startup and rapid prototyping, illustrated with success stories from leading companies like Google and 3M.

Discover how to master the power of influencers with this comprehensive and updated guide. Ideal for professionals, companies, and marketing enthusiasts, it offers valuable insights to optimize your strategies. Explore from the fundamentals to practical strategies for identification, approach, and collaboration with relevant influencers. Highlights include in-depth analyses of the role of influencers in brand building and audience engagement.

Esta es una obra académica de referencia dedicada al análisis crítico del consumismo como fenómeno histórico, económico y cultural. Con un enfoque interdisciplinario y rigor teórico, el libro investiga las raíces profundas y los mecanismos estructurales que han convertido el consumo en un pilar central de las sociedades capitalistas contemporáneas.

In this essential guide, you will find a comprehensive manual on the importance and techniques for developing a strong and authentic personal brand in today's competitive professional environment. This book covers everything from the fundamentals of personal branding to advanced strategies for positioning, differentiation, and networking, offering a valuable resource for professionals who want to stand out and achieve their career goals.

This work provides a comprehensive exploration of the contemporary challenges faced by the global financial system, analyzing the intersection between monetary policy, financial crises, and the growing economic interdependence among nations. The content examines how the evolution of financial markets, the emergence of digital currencies, and the intensification of geopolitical tensions are profoundly transforming the dynamics of international finance.