Résultats Éditeur "Random House Audio" dans Entrepreneurship

Por mas de dos siglos, El arte de la guerra ha sido la guía mas completa de estrategia militar. Un clásico de la literatura china, se ha convertido en lectura esencial para quienes buscan el éxito, tanto en la vida personal como en los negocios. “Uno de los rasgos más interesantes del...

K. Giriprakash’s book, titled The Vijay Mallya Story is an intriguing story of the life of Vijay Mallya, an Indian industrialist with a history of ground-breaking success. He was given numerous titles, like the King of Good Times, The Liquor King of India, King of Good Thrones, and many more...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

How do you gain an edge in the digital world order? “Another book for the ages from a master! . . . Particularly insightful is his emphasis on how the end-to-end individual consumer experience will separate winners from losers in our new digital age.”—Fred Hassan, chairman, Caret Group...

"Being a good parent is a skill that is acquired over time, one that requires constantly adapting to the rapidly changing times. In today’s world, where academics, extra-curricular activities and distractions in the shape of numerous gadgets make heavy demands on children’s time, it...

“A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD “A must-read for...

Is there a way to send out impactful messages that people remember for days? Is there a way to influence people without pushing data and analysis on them? Is there an effective way to drive change in an organization? Yes, through stories. Storytelling in business is different from telling...

20 Jahre nach dem Erscheinen der "Mäusestrategie für Manager" kommt nun endlich die Fortsetzung. Spencer Johnson zeigt, wie wir mit dem gestiegenen Druck heute umgehen und sogar scheinbar ausweglose berufliche und private Krisensituationen bewältigen können. Die Geschichte von den Mäusen im Labyrinth lehrt uns, dass wir diese Herausforderungen nur dann erfolgreich bestehen, wenn wir unsere bewussten und unbewussten Glaubenssätze verändern, mit denen wir uns so oft selbst im Wege stehen.

Die Lektüre der "Mäusestrategie für Manager" hat das Leben von Millionen Menschen verändert. US-Erfolgsautor Spencer Johnson zeigt darin in einfachen und einprägsamen Bildern, wie man Veränderungen im Leben erfolgreich begegnet und sie sogar als Chance begreift. Die Parabel von den Mäusen und ihrer Suche nach dem Käse lehrt, mutig und gelassen auf Veränderungen zu reagieren. Überzeugend gelesen von Stephan Buchheim.

Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely...

In Mission-Driven Leadership, Mark Bertolini, the long-time chairman and CEO of Aetna, the Fortune 500 health insurance company, reveals that genuine leadership is not about dollars and market share but about improving lives and communities. Mark Bertolini didn't get to the corner office through...

Sun Tzu's Art of War is widely acknowledged to be one of the greatest tools for understanding and resolving conflict ever. But how do you translate its military insights into practical tactics you can use in the corporate boardroom, the PTA meeting, or the family reunion? James Gimian and Barry...

A "skillful and lucid" (The Wall Street Journal) way of thinking about efficiency, challenging our obsession with it—and offering a new understanding of how to benefit from the powerful potential of serendipity. Algorithms, multitasking, the sharing economy, life hacks: our culture can't get...

Carsten Maschmeyer ist der Inbegriff für Erfolg. Der Bestsellerautor, Top-Unternehmer und Fernsehstar aus "Die Höhle der Löwen" und "START UP! Wer wird Deutschlands bester Gründer?" gehört zu den bekanntesten Investoren in Deutschland. Glück? Zufall? Unerreichbar? Nein - denn der Selfmade-Mann zeigt anhand seines faszinierenden Lebensweges, wie jeder - wirklich jeder! - zu beruflichem, finanziellem und privatem Erfolg kommt.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says...

There is only one CEO in recent times who has faced ¿ and succeeded at ¿ the extraordinary challenges of leading three major companies ¿ Gillette, Nabisco, and Kraft ¿ into prosperous futures by doing what matters on the fundamentals. That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics.

In 1982, business guru Tom Peters co-authored In Search of Excellence, one of the most influential business guides of all time. More recently, through 400 seminars in 47 states and 22 countries, Peters reexamined, refined, and reinvented his views on innovation, the #1 survival strategy, he asserts, for businesses of the next millennium.

Series editor Andrew Leckey and guest editor Marshall Loeb have scoured the print media, consulted with the editors of major business and general interest publications, and surveyed journalism school deans in order to find the thirty best business stories from the past 12 months. Among those selected: Ken Auletta on Herb Allen's CEO retreat, from The New Yorker; Diane Brady on Martha Stewart, from Business Week; Steve Silberman on creating a borderless global cyber-marketplace, from Wired; and many others.

Confronting Reality will change the way you think about and run your business. It is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about it.

In an inspiring new motivational book, management consultant and speaking guru Brian Biro describes how we can seize and act upon the Windows of Opportunity that we encounter to transform our lives. In There Are No Overachievers, renown speaker and former U.S. Swimming coach Brian Biro distills...