Résultats Éditeur "Gildan Media" dans Prévision et planification stratégique

America is at a crossroads. The global economic downturn that began in 2008 has laid bare the structural weakness of our economy, putting the country through its most severe test since the Great Depression. Yet our political and business leaders have failed to prepare us because they are in the grip of a set of “dead ideas” about how a modern economy should work. Miller shows how today’s financial crisis has finally stripped these dead ideas of their power, offering hope for a durable recovery.

How much government control is too much control? How much can government spend? How can government influence the level of unemployment? As Bernstein shows how to navigate an ever-changing economic landscape, his timeless insights throughout this audiobook make The Price of Prosperity as vital and important today as when it appeared in an environment fundamentally different from our own.

In No Ordinary Disruption, the directors of the McKinsey Global Institute, the flagship think tank of the world's leading consulting firm, McKinsey & Company, dive deeply behind current headlines to analyze the key forces transforming the global economy over the next two decades - and most importantly, to explain what business and government leaders need to do to reset their intuitions and take advantage of the disruptions ahead.

We are at a crossroads of immense proportions. Nationally, internationally, and globally, we areliving in a manner that is absolutely, unconditionally, irrevocably unsustainable. Our global economic stability is in jeopardy, our planet’s ecosystems are under attack, and our health is deteriorating. Huge changes are coming whether or not we want them, whether or not we are ready for them. How can we lead the charge to introduce innovations and solutions to meet the inevitable challenges of new kinds of economic forces?

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

The tumultuous changes of the past decade, including China's economic rise and the financial meltdown, were just the beginning. The next cataclysmic wave is surging relentlessly ahead, demanding leaders who can steer their companies through complexity and change. Leadership 2030 uncovers six megatrends that will dramatically impact organizations' markets, cultures, systems, and processes.

Accelerating Performance is not just another "warm and fuzzy" change management book - it's a practical, comprehensive, data-driven action plan for picking up the pace and achieving more. Cowritten by one of the authors of Beyond Performance, this audiobook draws on a combination of empirical research and decades of experience advising global companies to show you how to reduce time to value by building and changing momentum more quickly than your competitors.

Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.

In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

Funding falls apart. A similar product is unveiled by a more established company. A key employee jumps ship to work for a competitor. These are the unexpected obstacles that derail even the most promising new ventures. Entrepreneurs determined to keep up with today's constantly changing business environment need to stay nimble enough to shift their strategies, products, and services on a dime. Yet many fail to master this essential new mind-set: agility.

How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.

It's no longer good enough to build a company to last; today it's about building a company to ignite change. The Power of Positive Destruction reveals how to start a new business, disrupt an industry, and adapt to changing environments by leveraging technology and a new mindset. Serial entrepreneur Seth Merrin has built businesses by seeing issues with the status quo and introducing positive changes that have disrupted - and revolutionized - industries.

It's been called the greatest upset of all time, the most memorable Olympic moment ever, the "Miracle on Ice". No matter which superlative is used, no one can deny that the US men's hockey team's defeat of the Soviet Union in the medal round of the Lake Placid Olympic Games was a defining moment for Cold War America. The US team's goalie was a Boston University student named Jim Craig, who is now a leadership expert and keynote speaker to business audiences.

The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite - and you find them across industries and geographies. The 17 case studies and four guest columns spread through The New Technology Elite bring out the elite attributes in detail. Every organization will increasingly be benchmarked against these elite - and soon will be competing against them.

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.

If you dream of launching your own business, but aren't sure what that business should be, microDomination has the answer. This new book from entrepreneur and communications guru Trevor Young shows you how to tap into your particular area of expertise and build a small business around what you know and love. No matter what particular subject you're knowledgeable about, from dog training to cooking to financial planning, microDomination shows you how to build a brand around yourself and turn that brand and expertise into profits even from the comfort of your own home.

The combined impact of social technologies, the mobile internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt.

Contending with the 24/7 news cycle and an endless barrage of choices and information has stymied leadership and decision-making strategies. The broad-based reaction to this chaotic, unmanageable assault has been to retrench, and to focus on immediate, controllable decisions. In the process, we lose sight of the horizon. More dangerous still, is the shift we've seen from value creation to wealth creation, in a transaction-based society in which the "deal" is more important than the value it drives or the relationships it is based on.

Now including a discussion of critical success factors, as well as new chapters that focus on implementations issues and "how to sections" on finding your CSFs and brainstorming the performance measures that report progress within the CSFs, Key Performance Indicators, 2nd Edition will help you identify and track your organization's KPIs to ensure continued and increased success.

In this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results).