Titres dans Marketing

Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large and small like Amazon, Sears, Best Buy, Overstock, Lowe's, Priceline, and others have programs so you can profit from the thousands of products they offer. Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are more than 10 million people involved in the biz worldwide. There's always room for more because the opportunity keeps growing as more and more companies offer affiliate programs.

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more. Whether you've dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, you're a complete SEO newbie looking for a large slice of the ranking pie or you're a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.

Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

From the creator of Product Launch Formula: a new edition of the number one New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the number one New York Times best seller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.

If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google?

You can turn any warm or cold prospect into a hot prospect, wanting to know all about your business. How? By learning how to effectively introduce your business into a social conversation with an easy, rejection-free sequence of just a few words. Prospects want what you have to offer, but they are afraid of someone selling them. However, prospects love to buy and join. So why not use socially acceptable word sequences that compel any prospect to literally beg you for a presentation?

In 2010, Tommy Mello became the sole owner/operator of a single garage door service business with $50,000 in debt. Today, A1Garage generates over $30 million in annual revenue, with over 250 employees in 12 states. He shows home service business owners how he did it, and they, too, can in Home Service Millionaire. If you’re like most home service business owners, you are probably just scraping by. You can’t grow your business because there aren’t any more hours in a day.

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Mork Unfiltered is where authenticity meets transformation. No fluff, no unicorn fairytales, just real, unfiltered conversations about what it truly takes to lead, grow, and reinvent yourself. Hosted by Patrick Mork, serial entrepreneur, three-time CMO, best-selling author, and leadership coach. This podcast goes beyond the polished success stories to explore the personal challenges that leaders and high achievers rarely discuss. It brings raw honesty to topics like loneliness, depression, failure, and fear—alongside the resilience, purpose, and grit it takes to overcome them. Through ...

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Du hast keine Zeit für Content – aber willst sichtbar werden? In diesem Podcast lernst du, wie du mit minimalem Aufwand auf allen für dein Business relevanten Plattformen sichtbar wirst: LinkedIn, Instagram, YouTube, Spotify, Website & Co. Wir zeigen dir Strategien, Workflows und Setups, mit denen du systematisch aus deinem Wissen hochwertigen Content machst – ohne Technikfrust, Themenstress oder Agentur-Wahnsinn. Denn dein Angebot hat's verdient sichtbar zu sein! Alle Infos: ⁠www.contentsau.de

Welcome to Smith Podcast the show that demystifies the fast-moving world of online trading. Whether you re exploring digital options for the first time or refining your strategy with platforms like Quotex and qxbroker we break down the tools, trends, and tactics you need to trade smarter.Each episode delivers clear explanations, real-world insights and practical tips to help you navigate risk understand trading psychology, and stay ahead in a constantly evolving market.Join us to discover how technology, strategy and discipline come together and learn how to put them to work for your ...

Web Fandom is your ultimate destination for the latest in tech trends, digital marketing strategies, SEO insights, and lifestyle inspiration. Explore expert how-to guides, actionable tips, and up-to-date news designed to elevate your online presence and sharpen your digital skills.

The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery ...