Titres dans Comportement des consommateurs et étude de marché

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior. Why do people do what we do? To answer this question, many of us turn to psychology. But it’s not enough to understand how we think. We also have to recognize the influence of...

Marketing data isn’t a spreadsheet problem. It’s a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connectsThis isn’t just another analytics book. It’s a guide to making sense of data through the lens of psychology, behaviour, and decision-making. You’ll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.

Unlock the secrets of buyer psychology and transform your online marketing with Sell Smart Online: Using Buyer Psychology to Drive Consistent Sales Growth. This comprehensive guide walks you step-by-step through proven strategies to capture attention, build trust, and convert prospects into loyal customers—all tailored for today’s competitive digital landscape.

Unlock the power of artificial intelligence to transform your marketing and sales strategy. “AI and Buyer Psychology: Decoding Intent and Driving Conversions” is a cutting-edge guide that reveals how AI-driven customer behavior analysis can skyrocket your business’s growth. Written by Catholic Deacon John O’Maley – a West Point graduate, former U.S. Army Ranger Captain, and Procter & Gamble alumnus – this authoritative book blends disciplined insight with real-world business acumen.

The Buyer-Centric Operating System isn't just another business book—it's a wake-up call for leaders who want to revolutionize their growth strategy by placing their buyers at the core of every decision. Forget outdated personas, funnel thinking, and superficial metrics. Andy Halko challenges traditional business frameworks, offering a radical approach to truly understanding, aligning with, and delighting your buyer. Through sharp insights, practical frameworks, and relatable experiences, this book walks you through transforming your organization into one that thrives on customer obsession.

In the late 19th century, San Francisco's merchant princes built grand stores for a booming city, each with its own niche. For the eager clientele, a trip downtown meant dressing up—hats, gloves, and stockings required—and going to Blum's for Coffee Crunch cake or Townsend's for creamed spinach.

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.

For decades, a fundamental flaw has flourished in the strategic operating model of the modern corporation—a Great Distancing from the needs and expectations of customers. For some, such as Blockbuster, AOL, and Kodak, this flaw has been disastrous. Meanwhile, those that have woven the customer deeply into their culture have prospered—with increased revenues and more fulfilled employees.

The Tech Behind Impulse Buying peels back the digital curtain to reveal the subtle, powerful technologies that online platforms use to influence your every shopping move. From one-click checkouts to persuasive algorithms that predict your desires before you can even name them, this eye-opening guide takes you inside the meticulously engineered online environments that are designed to trigger unplanned purchases—and keep you coming back for more.

Do we really need more consumer "stuff"? While most everyone will answer "No", we still see thousands of new products and services launched every day. These compete for our attention with already inundated markets filled with existing products–in the midst of the most intense information flows in history. Traditional adverts are not a cost-effective solution and like much more. So how can you successfully catch consumers’ interest? This book provides the answer.

Not sure how to speak with people on the phone or face to face? Have problems dealing with difficult customers? If you want to feel more satisfied at work, stand out as a valuable employee, and learn five-star customer service skills that will help you shine, then you want to listen to Customer Service for Beginners! People come back to businesses that provide them with a quality experience and excellent customer service, and they avoid the employees and places that don’t. Great customer service will keep your clients happy while building your skill set.

¿Estás utilizando inteligentemente toda la data recopilada y almacenada? En un escenario de feroces transformaciones digitales, debemos ser capaces de ayudar a nuestras organizaciones a salir airosas de estos cambios y ser competentes al desarrollar empresas basadas en datos (data driven). No se trata de trabajar con hojas de cálculo u otros mecanismos tradicionales, sino de emplear una gestión eficaz de los datos que genere enormes beneficios para las instituciones y para todo aquel que emprenda en el mundo de hoy.

It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli—the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks—was so impressed by Macquarie’s ability to deliver transformative customer experiences that he felt compelled to share this book.

It's undeniable - social media is not just a fleeting trend. It's here to stay. Right now, the opportunity is knocking at your door. The question is, when will you seize it? When will you start leveraging the power of social media, where posting content is not only free but can also become a lucrative venture?

The Millennial Consumer Revolution: Adapting to Changing Behaviours is a comprehensive guide for consumer business owners looking to stay ahead in the constantly evolving market. Divided into six chapters, the book provides a thorough understanding of the millennial generation and their impact on the business world. The book examines the economic power of millennials, the changing workplace culture, and the consumer behaviour of millennials, including the shift towards digital and social media platforms, conscious consumerism, and brand purpose.

For over ten years, author Sherwette has been researching, practicing, and deliberately learning one of her favorite subjects, Consumer Behavior and Psychology. In this book, she shares the best methodologies she has found and worked with—just for you! If you truly want to craft a product or service your customers will be raving about, then this book will help you gain a better understanding of your customers and create products that will be so spot-on that once they know about them, they will scream, “Here, take my money!”

Embark on an enlightening journey with Storybranding mastery, where the alchemy of narrative and brand synergy reshapes your approach to marketing in the digital age. This book unveils the secrets to crafting magnetic brand stories that captivate hearts, forge connections with customers, and elevates your brand above the noise. Discover the art of resonant storytelling, turning your brand into an unforgettable odyssey for your audience.

Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital...