Résultats Éditeur "Gildan Media" dans Toutes les catégories

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.

There are many books available on the topic of leadership, but none quite like this one. Walk Off Winning: A Game Plan for Leading Your Team and Organization to Success is the work of Steve Trimper - a college baseball coach who shares what he has learned about business through his extensive leadership experience in high-level sports. In addition to reflecting on his own failures and successes, Trimper interviews leadership experts to distill a wealth of wisdom into this valuable book.

This audiobook focuses on the business story of Walt Disney and the company he built. Combining a unique blend of entrepreneurship, creativity, innovation, and a relentless drive to bring out the best in his teams, Walt Disney created one of the most successful ventures in business history. Outlining the specific processes of the company, Goldsby and Mathews provide the listener with the tools they need to embrace their own entrepreneurial leadership style, to lead effectively, to be more innovative, and to build a successful organization.

For more than 50 years, NASA's Mission Control has been known for two things: perfect decision-making in extreme situations and producing generations of steely-eyed missile men and women who continue that tradition. A key to that legacy of brilliant performance is a particular brand of leadership, especially at the working level in Mission Control. Take the ultimate insider's look at the leadership values and culture that created the best team on this planet.

Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values, and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits, and identify new business opportunities.

Duc de Louis de Rouvroy Saint-Simon (1675-1755) was a French soldier, diplomat, and noted diarist. A French courtier during the 18th century, today he's best known for his comprehensive multi-volume memoirs, which depict life in France at the time. He was an indefatigable writer, and he began very early to record all the gossip he collected, all his interminable legal disputes over precedence, and a vast mass of unclassified material. He is petty, unjust to private enemies and to those who espoused public views contrary to his, as well as being an incessant gossip.

More people than ever are eating a whole-food, plant-based diet. Studies show that it is better for our bodies and better for the planet - but it isn't always easy. Let A Plant-Based Life be your guide. Whether you're taking your first steps on this path to wellness or recommitting yourself to success, author Micaela Cook Karlsen clearly maps the way. Her program enables you to set your own pace and stay the course - without relying on willpower.

Written by the founder of Operation HOPE and advisor to the past two U.S. presidents, this groundbreaking book makes the case that the best way to get ahead is to figure out what you have to give to a world seemingly obsessed with the question: What do I get? Aimed at a new generation of leaders and extremely relevant for today's economic climate, Love Leadership outlines Bryant's five laws of love-based leadership.

The key to both enjoying and succeeding at work lies in knowing your core strengths - and making the most of them. Are you an introvert or an extrovert? Grounded, realistic, and accountable? Competitive and theoretical? Spontaneous and action-oriented? Creative and empathetic? Based on the easy-to-understand “Color Q” model of the four major personality groups - used by more than 50,000 professionals worldwide - Personality Power gives you a clear blue-print for using your natural abilities more effectively....

A system can describe what we see (the solar system), operate a computer (Windows 10), or be made on a page (the 14 engineered lines of a sonnet). In this book, Clifford Siskin shows that system is best understood as a genre - a form that works physically in the world to mediate our efforts to understand it. Indeed, many Enlightenment authors published works they called "system" to compete with the essay and the treatise.

Why are some people more successful than others? Why do 20 percent of the people control 80 percent of the wealth? The recipes for financial success are tested and proven year after year. Millions of people go from rags to riches in one generation, and what others have done, you can do as well. All financial skills are learnable. Ninety percent of people who are rich today started poor, often with little education and no advantages. In this excellent program, multimillionaire Brian Tracy shows you how to start wherever you are today and achieve all your financial goals.

If you want to grow in a slowly recovering economy...a stagnant economy...or even a declining market, your best and only plan is to steal market share from your competitors and to remain reactive to the market's needs. Grab More Market Share will teach professionals how not settle for 1% growth. Ross' research uses rock-solid case studies that teach leaders to leverage the recovery to steal 10-15% market share from competitors.

Finance for Normal People teaches behavioral finance to people like you and me - normal people, neither rational nor irrational. We are consumers, savers, investors, and managers - corporate managers, money managers, financial advisers, and all other financial professionals.

Is there a point to recycling? Is recycling even good for the environment? In this volume in the MIT Press Essential Knowledge series, Finn Arne Jørgensen answers: it depends. From a technical point of view, recycling is a series of processes - collecting, sorting, processing, manufacturing. Recycling also has a cultural component; at its core, recycling is about transformation and value, turning material waste into something useful - plastic bags into patio furniture, plastic bottles into T-shirts.

Being able to retire securely, with enough income to last - and allow you to enjoy - your post-work life, is a major concern not only for seniors, but for everyone. To make sure you're ready, take the advice of Julie Jason, an internationally recognized authority on retirement savings whose popular column receives fan mail with plenty of questions. Organized in 10 sections, each following a theme, Retire Securely is her accessible, easy-listening collection of need-to-know facts about a process that can be intimidating to even the most knowledgeable investors.

A leading brain scientist's look at the neurobiology of pleasure-and how pleasures can become addictions. Whether eating, taking drugs, engaging in sex, or doing good deeds, the pursuit of pleasure is a central drive of the human animal. In The Compass of Pleasure Johns Hopkins neuroscientist David J. Linden explains how pleasure affects us at the most fundamental level: in our brain.

The way we do business is changing. Every day, we see new evidence that we've got to move away from the status quo that is burning out workers, enabling greed, and endangering our planet. Yet how do you develop the skills and practical tools to prioritize people, planet, and prosperity? With Shine: Ignite Your Inner Game to Lead Consciously at Work and in the World, Carley Hauck distills the research-based methods and game-changing skills she's brought to corporate settings such as LinkedIn, Pixar, Genentech, Clif Bar, and more.

Here is the essential guide to kick-starting a career you love in any job market. There is an epidemic in this country, one that continues to spread despite fluctuations in the economy. A dishearteningly large number of people dislike what they do for a living. In this revised and updated edition of I Don’t Know What I Want, but I Know It’s Not This, career coach Julie Jansen shows how anyone unhappy with their employment - or lack of it - can implement a real and satisfying career transformation.

Why are we seeing growing numbers of people suffering from debilitating chronic symptoms of pain, fatigue, inflammation, and cognitive impairment that medicine is failing to resolve? A new paradigm is needed where we understand the mind and body as an interconnected flowing system. This paradigm embraces the self-healing, self-correcting, and self-creating natures of our connected mind-body system.