Résultats lu par "Jonathan Yen" dans Toutes les catégories

The intensification of marketing in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little-understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence.

In December 2013, a young boy in a tiny West African village contracted the deadly Ebola virus. The virus spread to his relatives, then to neighboring communities, then across international borders. The world's first urban Ebola outbreak quickly overwhelmed the global health system and threatened to kill millions. In an increasingly interconnected world in which everyone is one or two flights away from New York or London or Beijing, even a localized epidemic can become a pandemic. Ebola's spread sounded global alarms that the next killer outbreak is right around the corner.

Quantum Negotiation is a handbook for getting what you need using a mindset and behaviors based on a refreshingly expansive perspective on negotiation. Rather that viewing every negotiation as an antagonistic and combative relationship, this book shows you how to move beyond the traditional pseudo win-win to construct a deal in which all parties get what they need. By exploring who we are as negotiators in the context of social conditioning, this model examines the cognitive, psychological, social, physical, and spiritual aspects of negotiation to help you produce more sustainable, prosperous, and satisfying agreements.

He was the Great Compromiser, a canny and colorful legislator whose life mirrors the story of America from its founding until the eve of the Civil War. Speaker of the House, senator, secretary of state, five-time presidential candidate, and idol to the young Abraham Lincoln, Henry Clay is captured in full at last in this rich and sweeping biography.

There's always been something universalizing about the Internet. The World Wide Web has seemed both inherently singular and global, a sort of ethereal United Nations. But today, as Scott Malcomson contends in this concise, brilliant investigation, the Internet is cracking apart into discrete groups no longer willing, or able, to connect. The implications of this shift are momentous.

It takes drive, persistence, and plenty of stamina to practice cardiology at the highest level. The competition for training fellowship spots is intense. Hundreds of applicants from all over the world compete to be accepted into the Cardiovascular Disease Training Fellowship at Johns Hopkins. Only nine are chosen each year. This is the story of one of those fellows.

People do bad things. They misspeak, mislead, and misbehave. They lie, cheat, steal, and kill. Often, afterward, they apologize. But what makes a successful apology? Why does Joe Biden's 2007 apology for referring to Barack Obama as "articulate and bright" succeed, whereas Mel Gibson's 2006 apology for his anti-Semitic tirade fails? Naturally, the effectiveness of an apology depends on the language used, as well as the conditions under which we offer our regrets.

Antioxidants: Mighty Cancer Weapons describes how large quantities of antioxidants (AOs) can benefit cancer patients of both orthodox and alternative oncology. It explains how and why a super abundance of AOs are able to create an inhospitable terrain for the cancer cells, with a potential for their demise. It speaks of cancer prevention, how AOs positively affect blood flow, how they alkalize the body, hydrate cells, attract oxygen into the cells, enhance the conductivity of bodily fluids, and much more.

Everyone knows this kind of politician: a charismatic maverick who goes up against the system and its ways, but thinks he doesn't have to live by the rules. Using his experience as a speechwriter, Barton Swaim tells the story of a band of believers who attach themselves to this sort of ambitious narcissist.

Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising. But the ugly truth, argues Michael Wolff, is that digital media isn't working for any content creator, old or new.

A stand-alone novella in the Dale Kinsall mystery series (Nose for Trouble; Scent of Danger): Who really has the nose for trouble…Flagstaff veterinarian Dale Kinsall or his young Beagle Sully? A trip to New Mexico for a tracking dog test leaves Dale with as many questions as answers…especially when Sully, true to form, tracks his way to more than the final glove.

We all have a story to tell. And that's what this book is about. It's a collection of 35 true stories of forgiveness to inspire and encourage you. These stories come from 33 different people from various walks of life. So, no matter where you are at in your journey of life, we believe you will find hope while listening to this book. Unshackled and Free Freedom...isn't that what we truly want? To be unshackled and free from whatever holds us back and imprisons us.

In this landmark medical narrative, Pulitzer Prize-winning journalists Mark Johnson and Kathleen Gallagher chronicle the story of Nic Volker, the Wisconsin boy at the center of a daring breakthrough in medicine - a complete gene sequencing to discover the cure for an otherwise undiagnosable illness.

Frustrated 35-year-old plumber Isaac Sullivan believes he has both the intellect and skill to be a surgeon. Forced to take over his father's plumbing business straight out of high school, Isaac's dreams of attending the University of Michigan fell by the wayside. However, the unfortunate setback didn't stop him entirely. For the past decade, he has absorbed every medical textbook and journal available to him. For practical experience, Isaac performs surgeries on the wildlife around his house, preparing for the day he attends Michigan.

One-cent magentas were provisional stamps, printed quickly when a shipment of official stamps from London did not arrive in British Guiana. They were mostly thrown out with the newspapers; one stamp survived. Through the stories of the eccentric characters who have bought, owned, and sold the One-Cent Magenta, James Barron delivers a fascinating tale of global history and immense wealth, and of the human desire to collect.

The Battle of Chickamauga was the third bloodiest of the American Civil War and the only major Confederate victory in the conflict's western theater. It pitted Braxton Bragg's Army of Tennessee against William S. Rosecrans's Army of the Cumberland and resulted in more than 34,500 casualties. In this first volume of an authoritative two-volume history of the Chickamauga Campaign, William Glenn Robertson provides a richly detailed narrative of military operations in southeastern and eastern Tennessee as two armies prepared to meet along the "River of Death."

The health-care system in the United States has been called the best in the world. Yet wide disparities persist between social groups, and many Americans suffer from poorer health than people in other developed countries. In this revised edition of Health Disparities in the United States, Donald A. Barr provides extensive new data about the ways low socioeconomic status, race, and ethnicity interact to create and perpetuate these health disparities.

In The Sum of Our Dreams, Louis P. Masur offers a sweeping yet compact history of America from its beginnings to the current moment. Evoking Barack Obama's belief that America remains the "sum of its dreams", Masur locates the origin of those dreams - of freedom, equality, and opportunity - and traces their progress chronologically, illuminating the nation's struggle over time to articulate and fulfill their promise.

Another US presidential election is underway, and Americans are engaged in the time-honored tradition of judging candidates by their personalities. It may sound unwise to pick the future leader of the free world based on personality traits rather than platforms, policies, and ideology, but that is exactly what Americans do. In fact, personality explains the results of the last 22 US elections - and can predict who will win in 2020. Personality expert Merrick Rosenberg and coauthor Richard Ellis have developed a system that reveals the pattern of who takes the White House and why.

The Far Right's rise to power has ignited a digital civil war that rages across multiple fronts and multiple platforms. It is waged with words and images that are designed to inflict psychological harm, to injure through verbal violence, to intimidate and incite, to wreak havoc with rhetoric. The combatants are citizens, activists, politicians, pundits, coders, conspiracists, trolls, agitators, hackers, and journalists. At stake are the nation's bedrock principles: equal rights, fair elections, freedom of speech, racial justice, and the rule of law.