Résultats lu par "Walter Dixon" dans Toutes les catégories

Being a great leader today is much harder than you think. Meet Jim Barton. He’s a newly minted CEO, rising leader of a firm in transition, and manager of massive complexity - thanks to our incredibly networked and increasingly unpredictable world of business. What if you were in his shoes?

Build resilience in your company to weather the greatest crises. We've combed through hundreds of Harvard Business Review articles and selected the 10 most important ones to help your company prepare for and overcome disruption, social upheaval, and disaster.

Sales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.

Corporate social responsibility, sustainability, and acting ethically are all accepted business aims, but their meaning and implementation in a global context is far less clear-cut. Global Business Ethics cuts through the confusion to provide a coherent basis for ethical decision-making within the complications of the international business landscape.

If you have been considering meditating but doubted your ability, if you are having a hard time continuing, or if you've reluctantly stopped, Why Can't I Meditate? will help you get your mindfulness practice back on track.

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.

Because they're doing the day-to-day work, front-line employees see many problems and opportunities their managers don't. But most organizations fail to realize this potentially extraordinary source of revenue-enhancing ideas. The authors of Ideas Are Free use real-world examples from their work with hundreds of organizations to show how to exploit the virtually free, perpetually renewable resource of employee ideas.

This entertaining examination of everyday science from the fanciful to the factual covers topics ranging from pesticides and environmental estrogens to lipsticks and garlic. Readers are alerted to the shenanigans of quacks and are offered glimpses into the fascinating history of science. The science of aphrodisiacs, DDT, bottled waters, vitamins, barbiturates, plastic wraps, and smoked meat is investigated. Worries about acrylamide, preservatives, and waxed fruits are put into perspective, and the mysteries of bulletproof vests, weight-loss diets, green-haired Swedes, laughing gas, and "mad honey" are unraveled.

Cyber Intelligence-Driven Risk provides a solution to one of the most pressing issues that executives and risk managers face: How can we weave information security into our business decisions to minimize overall business risk?

It's amazing the misinformation found in most résumé books! Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand what kind of résumé sparks an employer's interest - and which ones fail. In The Elements of Résumé Style, he warns against popular "tricks" that tend to backfire - and instead informs listeners how to craft clear, compelling, targeted résumés and cover letters that actually work.

So how do you build a company that matters? Companies and people that matter have successfully become the obvious choices in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build sustainable, differentiated organizations.

Success starts with a simple act: doing something new. It can be starting a new job or school, or moving to a new neighborhood. It can be meeting a prospective client or attending a networking event. To achieve anything in life, you have to put yourself out there, meet new people, and try new things. But sometimes we freeze.

Love for the Land explores the power and potential of people-place relationships. Through clear and compelling prose, it elevates the virtues of imagination, affection, and fidelity—concepts promoted by farmer-writer Wendell Berry—and shows how they motivate small- and mid-scale farmers to care for the land, even in the face of adversity. Paying particular attention to farmland loss from suburban sprawl, rampant agricultural consolidation, and, for farmers of color, racial injustice, Brooks Lamb reckons with the harsh realities that these farmers face.

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.

Decades of research demonstrate how important the relationships with peers and professors are for students academically, personally, and professionally. Yet many students lack the strategies to develop educationally purposeful relationships in college. Connections Are Everything shows students the simple steps they can take to make their own college experience meaningful and transformational.

Judge Richard Posner is one of the great legal minds of our age. A judge on the US Court of Appeals for the Seventh Circuit and the principal exponent of the enormously influential law and economics movement, he writes provocative books as a public intellectual, receives frequent media attention, and has been at the center of some very high-profile legal spats. He is also a member of an increasingly rare breed—judges who write their own opinions rather than delegating the work to clerks. Now, for the first time, this fascinating figure receives a full-length biographical treatment.

The last installment of the War in the Far East trilogy, Asian Armageddon 1944-1945, continues and completes the narrative of the first two volumes, describing how a US-led coalition of nations battled Japan into submission through a series of cataclysmic encounters. Leyte Gulf, the biggest naval battle ever, was testimony to the paramount importance of controlling the ocean, as was the fact that the US Navy carried out the only successful submarine campaign in history, reducing Japan's military and merchant navies to shadows of the former selves.

Populists on both sides of the political aisle routinely announce that the American Dream is dead. According to them, the game has been rigged by elites, workers can't get ahead, wages have been stagnant for decades, and the middle class is dying. Michael R. Strain, director of economic policy studies at the American Enterprise Institute, disputes this rhetoric as both wrong and dangerous. In this succinctly argued volume, he shows that, on measures of economic opportunity and quality of life, there has never been a better time to be alive in America.

An Independent Empire shows how foreign policy and diplomacy constitute a truly national story, necessary for understanding the history of the United States. In this lively and well-written book, episodes in American history - such as the writing and ratification of the Constitution, Henry Clay's advocacy of an American System, Pinckney's Treaty with Spain, and the visionary but absurd Congress of Panama - are recast as elemental aspects of United States foreign and security policy.

From moral panics about immigration and gun control to anxiety about terrorism and natural disasters, Americans live in a culture of fear. While fear is typically discussed in emotional or poetic terms‚ as the opposite of courage or an obstacle to be overcome‚ it nevertheless has very real consequences in everyday life. Persistent fear negatively affects individuals' decision-making abilities and causes anxiety, depression, and poor physical health. Furthermore, fear harms communities and society by corroding social trust and civic engagement.