Academic Career

There is an art to using today's colorful digital tools you need to know about to be ahead in business. You can quickly take advantage of the experience of the author, who has spent millions of dollars on effective marketing and advertising for the mere cost of a book! Discover why black and white (business dinosaur marketing) is out and how creatively the author has you Color Your Message with best practices for modern day content marketing and advertising.

Asia’s growing economic clout is starting to reshape global business rules that have been molded by Western multinationals for many decades. The region’s rising star, Vietnam, is now flexing its economic muscles, and Competing with Giants tells the story of its transformation from war ruin to dynamic nation through the experiences of Tân Hiệp Phát (THP), the drinks company founded by Phương Uyên Trần’s family. Told through the eyes of the daughter who watched her parents overcome numerous obstacles to achieve success, the book offers a primer for others to follow suit.

In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.

Lisa Sugar has an amazing job. She spends her days at PopSugar creating content about pop culture, must-have handbags and makeup, healthy recipes, and Instagram-worthy sweets. She manages an enormously successful, growing company with employees who love what they do. And her life is just as great at home. She and her husband have three daughters, and she's the number one soccer mom who loves reading bedtime stories every night.

Following in the footsteps of her best-selling Warren Buffett Speaks - written in a conversational style that successfully captures the essence of these business leaders - Janet Lowe reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made Google a global phenomenon in less than 15 years.

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

The Big Bing will be a mandatory addition to the library of everyone who works for a living, or would like to. For nearly 20 years, Stanley Bing's funny, wise, pleasantly mean-spirited, and at times even useful columns have delighted readers in the pages of Esquire, Fortune, and a variety of other national publications. Bing has lived the last two decades inside the belly of the corporate beast, clawing his way to the top of one of the great multinational companies in the cosmos.

Being on The Apprentice made Bill Rancic an overnight celebrity. But his winning strategies were developed long before that, and in You're Hired, he uses examples from his own life to prove that the secrets of success can be found within us all.

Have you ever imagined what it would be like to earn millions while you sit on the beach and enjoy your life? In The Unemployed Millionaire, you'll learn why it's no longer a pipe dream but a real possibility. The lowering of trade barriers and the emergence of the Internet have made it possible for almost anyone to set up a business from anywhere.

With great tenderness, transparency, and candor, Tami Longaberger opens her heart, offering readers a glimpse of her unique American Dream, the kind not handed down or given freely, but earned by hard work and fierce tenacity. Longaberger prompts listeners to dream bigger, think more broadly, and risk taking the road less traveled in business and in life.

So you want to be a great mum and, ideally, a rich one too? Welcome to Million Pound Mum. This is the first in a range of audiobooks offering constructive advice on how to start a business, but still be a great mum and have fun while doing it. Together with great advice, this audiobook also contains the experiences and tips of over 100 mums who have all successfully started their own companies. Some have reached the Million Pound Mum goal and others are well on the way.

Wayne Rogers has, over the past four decades, become an enormously successful entrepreneur and businessman - and in Make Your Own Rules he shows you how to retain your own identity and reap tremendous rewards in your career and business while doing so. Using fascinating examples from his wide array of experiences - all of which involved leaping into situations where he lacked the traditional background in a particular field - Rogers presents a clarion call to the creative-minded person who isn’t quite sure how to apply that creativity to the world of business.

A Sportsman's Life is the story of a man, his company, and his love of the outdoors, his commitment to conservation, and his infectious enthusiasm for the good life. This memoir is a great listen for any angler or hunter—and even for those of us who just want to dress like one.

These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service and what you must avoid (Chapter 13: The Infinite Absurdity Awards).

A charismatic, heart-warming business memoir that's filled with life lessons on overcoming obstacles, Copy This! is a book for every business owner looking to grow a company, every manager helping his team perform, every visionary trying to launch a new idea, and for every mother and father of a child suffering from dyslexia or Attention Deficit Hyperactivity Disorder.

CEO Lisa Messenger shares an insightful account of her rollercoaster ride as the creator and founder of the globally popular Collective Hub, the hip magazine of inspiration for disrupters and innovators of all stripes - with bold ideas on how you can stay on track and remain true to whatever your passion may be. Speaking to the new generation of innovators, this book is a personal and honest chronicle of Lisa Messenger's various business endeavors. Exuding honesty and energy, Lisa blends these wonderfully insightful stories with important business lessons.

Persuasiveness. Influence. A certain something that makes it impossible for people to say no. Call it what you will, some people have it. DJ Sbu certainly does. It’s the quality that has helped him evolve from an ambitious boy growing up on Tembisa's rough streets to a DJ, an entrepreneur, an author, a philanthropist, and a speaker who graces stages around the world. In The Art of Hustling, Sbu shares the secrets to cultivating this irresistible quality.

Harpreet Grover and Vibhore Goyal met in college and then spent the next decade of their lives building a company before exiting successfully. One way to tell their story is this: they had a dream, they followed it and, then, through perseverance, they made it come true. But that’s not really the truth. Like everything in life - at least everything worth having - it wasn’t that simple. There was blood, sweat and tears, there was loss of capital, loss of friendship and even a loss of faith along the way.

In Chasing The Impossible, Rachelle Rutherford, the CEO of Kids On The Move, unravels the gripping story behind the rise of this multi-million dollar non-profit dedicated to serving children with developmental delays and disabilities. What began as a heartfelt endeavor by two determined mothers seeking support for their children with Down syndrome has blossomed into a beacon of hope for families.

Today's heads of big companies are as recognizable to us as the most popular entertainers or sports stars, but the heart and soul of every organization are those leaders below the CEO. Today's celebrity CEO has become either a figurehead or an egomaniac, and often too public a personality to get the real work done. That work is done instead by teams of leaders - exceptional deputies who forge great partnerships to maximize both organizational and personal success.