Advertising Marketing

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.

#1 NATIONAL BESTSELLER Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask...

Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear...

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Best-selling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. People come into your funnels looking for a solution to their problems. By positioning yourself as an expert and learning how to tell your story in a way that...

In "Sponsor Magnet," sponsorship expert Justin Moore reveals the exact frameworks he uses to help creators transform their influence into predictable income through brand partnerships. This isn't another vague "build your personal brand" guide – it's your practical roadmap to landing and executing your dream sponsorships.

What stories do you need to tell, and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies...

The world's foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Every salesperson knows that closing is the moment of truth. But closing isn't something that happens only at the end of your presentation. Joe Girard shows you how to set yourself up for success from the beginning and prepares you to deal with your biggest obstacles. Find out why people who give you the most initial resistance will become some of your best prospects. Learn how to avoid buyer's procrastination and create a sense of urgency. And discover why the sale really begins after the sale.

In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads - minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend.

Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.

Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.