
Stories That Stick
How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
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Narrateur(s):
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Kindra Hall
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Auteur(s):
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Kindra Hall
À propos de cet audio
What stories do you need to tell, and how do you tell them?
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.
Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:
- The Value Story—convince customers they need what you provide.
- The Founder Story—persuade investors and customers your organization is worth the investment.
- The Purpose Story—align and inspire your employees and internal customers.
- The Customer Story—allow those who use your product or service to share their authentic experiences with others.
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
Stories That Stick offers specific, actionable steps listeners can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
©2019 Kindra Hall (P)2019 HarperCollins LeadershipVous pourriez aussi aimer...
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Ce que les critiques en disent
"In my business, telling a personal story is the essence to authenticity, and proof that what I do and who I help really achieves results. Stories share a journey that me and my team can identify with and provide a way to personally connect with our clients."--Autumn Calabrese, Entrepreneur, fitness and nutrition expert
"Storytelling is an art form often lost today among snippets, sound bites, and buzzword copy. Which is unfortunate, because story is how we've connected with each other since language began. In Stories That Stick, Kindra Hall beautifully weaves the argument for story with the best way to craft one. Advice every business owner and influencer needs to understand."--Mel Robbins, author of the international best seller The 5 Second Rule
"Here's the story: Your business is in its current state, you buy this book, read it in one sitting like I did, have your mind blown, your business greatly improves. End scene. Lots of people tell stories, a few are great at it and one can show you how to do it. That's the story of Kindra and this book."--Scott Stratten, best-selling, award-winning author and Hall of Fame speaker/storyteller
Very interesting and instructional
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Great tools and easy to apply and listen to.
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I will be meeting with my marketing manager to have her listen to this book is well, so we can start formulating an approach to build some stories that we can use in the videos on our website, in our General presentations, and most importantly I believe, in our competitive proposal short listing presentation process.
We have long been ooking for an edge to set us apart in a very small and highly competitive market, & I feel very strongly that we have just found our magic wand.
Kendra, thank you so very much for doing what you had to do to get you to where you are now, in that place where you can deliver the message so I could hear it.
A captivating & compelling story ... About stories
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good, memorable tidbits of storytelling advice
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Great book - inspirational and resourceful
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Valuable book for professional & personal life
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inspiring!
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Diamond in the Rough
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A great book.
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Kindra is the best so far. She breaks down story telling into different types of stories, because audiences are different based on what kind of business or influence you are trying to build. Each category she covers what are some suggested ideas to get started. Everyone has a story to tell, we just need to realize that it's worth telling and will help us connect with people.
This takes a lot of practice which most people are not willing to do, but this book will point you in the right direction. Kindra's voice sounds a bit like a teenage valley girl, but it's only a minor setback!
I've tried others on storytelling, this one best
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