Advertising Marketing

An industry insider reveals the next generation of marketing - and provides the insight you need to use it to beat the competition.

Author Chris Syme believes that trying to mimic the success of other authors is a dangerous and expensive strategy. If you understand the why behind marketing tactics, you'll learn how to make strong marketing decisions that produce results based on your time, resources, and skill level. Using Syme's SMART system, you'll discover how to approach social media like a profitable business owner.

You know as an author you have to build a platform on social media. But are you spending more time on Facebook, tweeting, pinning, and blogging than on writing your book? The Coffee Break Guide to Social Media for Writers can help you.

Are you sick and tired of not being able to use the world’s most valuable marketing platforms? Do you want to say goodbye to throwing away money in ineffective marketing plans and discover something that works for you? If so, then you’ve come to the right place. Making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.

Author Mike Rayford presents an amazing tool for any marketing professional or small business owner who wants to create and market their digital products, curate high-quality scalable content, and leverage social media tools to build a seven-figure online business. The internet quickly progressed from a small research network to a robust commercial infrastructure with an ever-increasing user base. As a result, new business functions such as e-commerce and digital marketing change how companies reach out to and connect with customers.

Social media marketing is all about continually growing your audience with insightful and compelling content. Your content helps you build your brand, foster customer loyalty, and lay the foundations for future sales. Social media is a rapidly growing ecosystem that has developed as a secure platform for small businesses and influencers to make their impact on the world.

Learn how to build a profitable YouTube ad campaign! This audiobook teaches you how Daniel Rose built a multi-million dollar YouTube based business, and how you can do it too. You'll learn how to create great ads, how to manage them in Google Ads, how to build a great YouTube sales website, and much more.

Even though the strategies and tactics described in these books have proven effective, you must still be open to experimenting to see which can really bring you results. You should also always be mindful of your Instagram, Facebook, and YouTube activities. While you can outsource the job, it is still your responsibility to make sure that your posts are beneficial to your brand and that your activities can bring results. Be on top of your online activities as it can make or break your business. These books will help you achieve your goals.

Our goal is to provide practical advice to Black business owners on using digital marketing to grow their businesses. Whether you're just starting out or have been in business for a while, this book will provide valuable insights and tips to help you succeed in the digital world. With the right strategies and tactics, you can take your Black-owned business to new heights through the digital marketing revolution.

Unified Marketing Strategy was written to help business owners build successful systems within their organization. It will help CEOs instruct and follow up with the C-level executives on big picture initiatives to further build their organizations. It will also help marketing and advertising professionals further develop their media planning. Unified Marketing Strategy will explain how to bridge all customer experience touchpoints from advertising to sales, to operations and post-sale follow up.

100 Millionen Euro hat Wolfgang Deutschmann mit seinen Unternehmen bereits online unter Einsatz von Facebook, Instagram, YouTube und Co. bewegt. In diesem Buch erklärt der 28-Jährige leicht verständlich, wie jeder und jede erfolgreich ein Social-Media-Business aufziehen kann und wie Unternehmen von der Pizzeria bis zum Versicherungskonzern ihr Geschäftsmodell digitalisieren und ihren Umsatz steigern können.

LinkedIn is a beast of a platform for socializing and business, and there is so much to know about this wonderful platform. It can be overwhelming to know everything, between learning the basics, creating a professional profile, building new relationships, and selling services. With the information in this audiobook, it's going to help you get up to speed on how to learn all this information and apply the information, today.

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today. Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.

What I love about creativity in advertising is it levels the playing field. Whether you are a small business owner, or a world-dominating billion-dollar company. As Guy says, "the copywriter of a 'small store', has no excuse to write bad copy just because they’re writing copy for a 'small' business." Remember, people are people. We all want, and desire safety, money, romance, status etc.

Key ideas on: copy, creative thinking, layout, media, marketing, merchandising, outdoor, packaging, production, retailing, research, and sales promotion. Plus a profile of successful work habits.

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Travis Ridout and Michael Franz examine how political advertisements function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.

Do you want your business or brand on social media to thrive but find yourself struggling to get a sale, engagement, or even an endorsement? Are you sick of watching other businesses successfully grow their online presence, but you are unable to even get a follow? Have you tried applying the so-called “tricks” of the trade, but nothing seems to get you the kind of results that you desire?

Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.

Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.