Advertising Marketing

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the go-viral hashtags, has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it.

Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.

By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.

Build your brand and say "Hello World!" on the hottest, fastest growing social media platform today. We have combined proven and highly effective branding, marketing, and sales techniques with up-to-the-minute information to create the ultimate guide for Instagram marketing in 2019. This Audiobook targets these changes and builds on proven techniques for businesses and individuals to grow their brands and income. In this audiobook, you will learn hundreds of vital, applicable skills to increase your success and grow your business.

In this easy-to-follow, step-by-step guide, you will not only learn the foundation of Facebook advertising but will also be taught how you can launch your first FB advertising campaign today.

Facebook advertising provides an advertiser with a huge outreach opportunity. It has certain unique advantages over other forms of advertising that makes Facebook advertising a must-have in any savvy advertiser’s arsenal. The benefits that accrue from Facebook advertising are quite significant, and you'll learn why and how to get started.

People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? In this audiobook, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners, he will help you discover how to effectively use social media, video and mobile marketing.

We live in extraordinary times. There is no place for ordinary agencies. Whether you've recently started a digital marketing agency, or you've been in the industry for many years, it's time to rethink what you're doing.

We are living in a digital age, where the state of affairs is rapid technological change, and learning to make money online is easier than ever. If you're looking for realistic ways to start earning money online today, then you can really take several paths to profit. Some will provide immediate results to help you address your basic monthly needs like rent, utilities and groceries, while others can transform your life through long-term revolution of finance.

Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws instead of fixing them.

Marketing was destiny for Mat Zucker - the perfect cocktail of creativity, art, and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships, and managing careers.

B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, businesses need to break through the noise, engage prospects on their own terms, and add value every step of the way. Leveraging more than 15 years of marketing success with startups and Fortune 500 companies, Getting Started with Demand Generation provides the foundation for marketing and sales leaders to develop a high-performing, revenue-focused program that fills the marketing funnel and drives qualified sales opportunities.

How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.

Make More Money with Your Book is a step-by-step guide to making money from your book and the different programs you develop based on your book. Part I deals with getting started. It covers setting goals, building other income sources from your book, creating products and workbooks, conducting a workshop or seminar, putting on programs for local groups, contacting the local press and building your portfolio, contacting speakers, bureaus, and meeting planners, and publishing in multiple formats and popular platforms.

Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales.

Branding is a way for a business to make it to the top, plus improve its operations. This audiobook comprises years of experience, created to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.

In Willing & Abel, Mike Abel, one of the founding partners of multi-award-winning advertising agency M&C Saatchi Abel, reveals the secret sauce behind the company’s success by sharing lessons hard-learned at the coalface of business, leadership, and creativity over the last 30 years. Ethics and empowerment, trust and value, gut instincts and tough decisions - this is what it takes to build a business that is future-fit come rain, shine, pandemics, or government corruption.

What was the name of the first maple flavor instant oatmeal cereal? What brand is the oldest major soft drink in America? What do the “m’s” in M&Ms stand for?Who was the Barbie doll named after? The answers to these burning questions - and many more - can be found in this audiobook. This remarkable audiobook features fascinating stories of 156 best and worst brands of the Boomer era.

Most people spend the majority of their lives at work, and many not happily. Here's a way to find your inner spirit - what you truly desire to do in life - this book illuminates the path leading you to ultimately achieving your goals. Hansen will help you get there through exercises such as building a great resume, nailing the interview, and knowing whether or not to accept a particular job offer when it comes along.