Art Business

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend.

In Me, Myself, and Us, Brian Little, Ph.D., one of the psychologists who helped re-shape the field, provides the first in-depth exploration of the new personality science and its provocative findings for general readers. The audiobook explores questions that are rooted in the origins of human consciousness but are as commonplace as yesterday's breakfast conversation. Are our first impressions of other people's personalities usually fallacious?

The Art of Thinking Clearly by world-class thinker and entrepreneur Rolf Dobelli is an eye-opening look at human psychology and reasoning—essential listening for anyone who wants to avoid “cognitive errors” and make better choices in all aspects of their lives.

The Artist’s Guide to Success in the Music Business, 2nd Edition, is a detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music today. Full of practical advice, this music industry book provides comprehensive details on how to achieve self-empowerment and optimize your success in today’s music business. From production and performance tips to marketing and career-building advice, this music business book instructs and empowers artists.

Making Money with Music gives you over 100 revenue streams and the knowledge on how to tap them. Whether you're a solo artist, band, DJ, EDM producer, or other musician, this book gives you strategies to generate revenue, grow your fan base, and thrive in today's technology-driven music environment. Plus, it lists hundreds of services, tools, and critical resources you need to run your business and maximize income.

From New York Times best seller author Mark Manson comes an irreverent, interactive journal based on the internationally best-selling phenomenon The Subtle Art of Not Giving A F*ck and the New York Times best seller Everything Is F*cked, providing questions and sharp insights in his inimitable voice.

Josh Kaufman's 'The Personal MBA' is your practical guide to mastering the art of business without the formal business school experience. This comprehensive book offers a clear and concise overview of essential business concepts, from marketing to finance, strategy to leadership.

Does the thought of negotiating fill you with dread? Would you like to discover the secret of how to negotiate anything and win? Would you like to save money and enhance your career by becoming a negotiation genius? Would you like to persuade and influence people effortlessly and intuitively? If so, this book will teach you the most powerful tactics for achieving your goals. This book is NOT just another academic negotiation theory book. It is NOT just a book of tips.

Hailed by INC. magazine as "America's toughest CEO coach", retired Navy SEAL Rob Roy teams with former national security correspondent Chris Lawson to pen this innovative guide on leadership. The Navy SEAL Art of War explores how battle-tested skills employed by SEAL teams can translate to the boardroom, helping leaders of all stripes thrive when the pressure is on.

Using stories from his time at Netscape, Apple, and Slack, Michael Lopp presents a series of small but compelling practices to help you build leadership skills. You’ll learn how to create teams that are highly productive, highly respected, and highly trusted. The essays in this book examine the practical skills Lopp learned from exceptional leaders - as a manager at Netscape, a senior manager and director at Apple, and an executive at Slack. You’ll learn how to apply these lessons to your own experience.

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

Everyone, regardless of their background and training, can improve their storytelling abilities. But what is a story? How can you tell it in a way that delights and informs your listeners? Take a journey into the keys to great storytelling with two of the country’s top experts on story presentation and speech writing.

This is the witty, candid story of a daring young man who made his own way to the heights of American journalism and public life, of the great adventure that took him at only 20 years old straight from Harvard to almost four years in the shooting war in the South Pacific and back, from a maverick New Hampshire weekly to an apprenticeship for Newsweek in postwar Paris, then to the Washington Bureau chief's desk, and finally to the apex of his career at The Washington Post.

Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using 19th- and 20th-century techniques to change 21st-century minds—and are wondering why it’s not working. What we need is an upgrade in our understanding of what it really takes to influence others.

The Disneyland Story: The Unofficial Guide to the Evolution of Walt Disney's Dream is the story of how Walt Disney's greatest creation was conceived, nurtured, and how it grew into a source of joy and inspiration for generations of visitors. Despite his successors' battles with the whims of history and their own doubts and egos, Walt's vision maintained momentum, thrived, and taught future generations how to do it Walt Disney's way.

Even amid the seeming chaos of the matrix organization - where you are constantly being asked to do things by people who aren't your boss - there is always that special person who seems indispensable, who seems to thrive on complexity, and who is able to stay focused and positive and get the right things done: This is the go-to person. In this game-changing book, Bruce Tulgan reveals the secrets of the go-to person in our new world of work. Tulgan shows how go-to people not only behave differently, but also think differently.

Here at last is a clear, easy-to-follow interpretation of the classic Chinese text The Art of War by Sun Tzu which incorporates modern business lessons to make this relevant and accessible to today's executive facing strategic and competitive challenges. For years, business schools and professional consultants have turned to Sun Tzu's 2,500-year-old Chinese text for its invaluable commentary on such topics as leadership, strategy, organization, competition and cooperation.

You probably think sales reps close deals. But the data’s in. More than 90 percent of B2B buying happens during internal meetings—not sales meetings. Which means deals are won and lost when you're not in the room. Yet, the typical sales book and process still focuses on sales reps in sales meetings. It’s like trying to win a Formula 1 race while driving on the wrong track. That’s why Selling With teaches you the art of buyer enablement—the process of creating committed champions for every deal in your pipeline, while enabling them to sell internally with a compelling written message.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

Unleash your Sigma male potential! A Sigma is a man who doesn't need the approval of others. He does not like noise and is always calm and collected. These men do not care about other people's expectations. They break the rules, don't seek approval, and don't open up to everyone. Confident but not eager to be the center of attention, Sigma males attract women like a magnet. Anyone can develop the qualities of a Sigma male. However, no known Sigma was born this way - in most cases, there is a lot of work behind an attractive image, self-esteem, and inner strength.