Behavior Business

From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Crucial Influence (previously published as Influencer). Drawing on cases studies of remarkable leaders and the research of renowned behavioral scientists, this guide explains why people do what they do and how leaders can influence behavior to drive results. It all comes down to a powerful yet simple model—the Six Sources of Influence®.

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and...

Tremendous forces for change are radically reshaping the world of work. Disruptive innovations, radical thinking, new business models and resource scarcity are impacting every sector. Although the scale of expected change is not unprecedented, what is unique is the pervasive nature of the change and its accelerating pace which people in organizations have to cope with. Structures, systems, processes and strategies are relatively simple to understand and even fix.

It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person's or government's control. In fact, as Liaquat Ahamed reveals, it was the decisions made by a small number of central bankers that were the primary cause of the economic meltdown, the effects of which set the stage for World War II and reverberated for decades.

International bestselling author and behavior expert Joe Navarro helps you successfully navigate the business world by understanding what your boss and coworkers are really thinking. Why is it that some people have all the elements of success—education, skills, integrity, motivation—but...

Organizational Culture and Leadership is the classic reference for managers and students seeking a deeper understanding of the inter-relationship of organizational culture dynamics and leadership. Author Edgar Schein is the 'father' of organizational culture, world-renowned for his expertise and research in the field; in this book, he analyzes and illustrates through cases the abstract concept of culture and shows its importance to the management of organizational change.

Currently, despite their skills and work ethics, members of ADHD, autism, Tourette Syndrome, learning differences, and related communities face drastic barriers to hiring and advancement. In the US, 30-40% of neurodivergent people and 85% of autistic college graduates struggle with unemployment. Lack of flexibility, transparency, and psychological safety excludes neurodivergent, disabled, and multiply marginalized talent—and leaves most employees stressed and disengaged.

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive.

Executives from The Second City—the world’s premier comedy theater and school of improvisation—reveal improvisational techniques that can help any organization develop innovators, encourage adaptable leaders, and build transformational businesses. For more than fifty years, The Second City...

As a response to the increasing violence in our culture, the widening ideological divides, and the growing gap in economic well-being, there is greater awareness that a deeper sense of community is desperately needed. But even as we acknowledge the need to build community, the dominant on-the-ground practices about how to engage people, civically and organizationally, remain essentially unchanged. We still believe community is built with better messaging, more persuasion, and social events for people to get to know each other better. All of which is naïve.

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.

Discover how to unlock the full potential of your employees—and stay true to your authentic self. Six Functions, One Vision is your go-to resource for leading with confidence, creating lasting change, and inspiring others to achieve greatness.

Learn how to develop the influence, character, service and vision that it takes to be a leader in every aspect of your life. First released in 1993, John C. Maxwell’s now-classic work revolutionized the way leaders are made. By examining the differences between leadership styles, Maxwell...

What really sets the best managers above the rest? It's their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly.

Perfect for fans of Brené Brown and Cal Newport, Today Was Fun challenges the notion that professionalism means being buttoned up and overworked and provides seven key rules for better days at work and in life.

Your organization's culture is the key to its success. Strategic planning is essential. People's competencies should be measured and their weaknesses shored up. People crave feedback. These may sound like basic truths of our work lives today. But actually, they're lies. As Marcus Buckingham and Ashley Goodall show in this provocative, inspiring book, there are some big lies - distortions, faulty assumptions, wrong thinking - running through our organizational lives.

Perfect for a recent college graduate as well as those looking to climb the ladder in their respective jobs or industries, Business Etiquette Made Easy is an essential guide for any working professional.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Are you struggling to sell your products or services in a crowded, competitive marketplace? If so, you’re likely making one of the biggest mistakes in marketing—selling repair and improvement instead of selling opportunity. Legendary marketing expert Dan Kennedy reveals why opportunity-based marketing outperforms traditional sales methods and how you can transform your offers to create massive demand.

Linda Kohanov, author of the bestselling The Tao of Equus, pioneered a deep understanding of "the way of the horse," including the extraordinary nonverbal communication of skilled riders and the collaborative power of "herding cultures" through the centuries. She has adapted this profound, time-tested approach to modern life and the organizations in which top-down management hierarchies have become obsolete.