Behavioral Insights

Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace is an accessible and unique approach to implementing the many lessons of behavioral economics in your own leadership strategy. You’ll explore how and why your team members often don’t make rational decisions ― and why that can be a good thing.

Imagine if you knew the full contact information for every person who was in-market and actively pursuing a purchase of what you sell. If, as a skilled marketer, you had this information, could you convert them? In-Market Leads is an executive briefing that will serve as a fresh revelation and profound opportunity for marketing executives that heed its call.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

In a world brimming with untapped potential, Unveiling the Power Within You serves as your guide to unlocking the incredible capabilities that lie dormant within. This transformative book delves into the intricate interplay between psychology and personal growth, offering a roadmap to harnessing your inner strength and achieving unprecedented success.