Behavioral Psychology

You probably have been struggling with persuasion. You never seem to be successful in getting others to take your position on issues. This book comes to your aide to help you acquire the competence of understanding what works in the minds of people to make them either resist or adapt to the message you directly to them. It does not just focus on telling you what to do in order to be persuasive; instead, it goes deeper to anchor the strategies on sound psychological principles.

A compelling and accessible new perspective on the modern science of psychology, based on one of Yale’s most popular courses of all time How does the brain—a three-pound wrinkly mass—give rise to intelligence and conscious experience? Was Freud right that we are all plagued by forbidden...

If you have body-focused repetitive behaviors (BFRB) such as hair pulling or skin picking, you may feel embarrassed about seeking help. But there are proven-effective strategies you can use to overcome these behaviors and improve your overall quality of life—this book will show you how. In this evidence-based resource, three renowned experts and clinicians offer powerful CBT skills to help you move past BFRB. You'll learn why you engage in these behaviors, and how to identify your own sensory "triggers"—places, things, or experiences that cause your behavior to become worse.

Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and...

“BEST NONFICTION BOOK OF THE 20TH CENTURY.” —Time Volume 2 of the Nobel Prize-winner’s towering masterpiece: the story of Solzhenitsyn's entrance into the Soviet prison camps, where he would remain for nearly a decade. Features a new foreword by Anne Applebaum. “The greatest and most...

Performed by Trevor Moawad with a foreword written and read by Seattle Seahawks quarterback Russell Wilson From a top mental conditioning coach—""the world’s best brain trainer” (Sports Illustrated)—who has transformed the lives and careers of elite athletes, business leaders, and...

Transform your psychology, transform your trading! Positive Trading Psychology demonstrates how to achieve sustained success in trading by identifying and leveraging your cognitive and emotional strengths. There has been an explosion of research and practice in the field of positive psychology...

If you have obsessive-compulsive disorder (OCD), you might have an irrational fear of being contaminated by germs, or obsessively double-check things. You may even feel like a prisoner, trapped with your intrusive thoughts. And while OCD can have a devastating impact on your life, getting real help can be a challenge. Combining mindfulness practices with cognitive-behavioral therapy (CBT), The Mindfulness Workbook for OCD offers practical and accessible tools for managing the unwanted thoughts and compulsive urges that are associated with OCD.

From Robert A. Johnson, the bestselling author of Transformation, Owning Your Own Shadow, and the groundbreaking works He, She, and We, comes a practical four-step approach to using dreams and the imagination for a journey of inner transformation. In Inner Work, the renowned Jungian analyst...

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of...

Whether it's worrying about work, 'doomscrolling' on your phone or overcaffeinating yourself to get through the day, modern lifestyle choices are robbing us from the sleep we deserve. But how can we break free from the vicious cycle of fatigue and insomnia? Allen Carr's Easyway method offers a unique solution. This world-renowned, clinically proven method has helped an estimated 50 million people with their behavioural issues and addictions, including smoking, alcohol, weight control and digital addiction. In this book, this tried-and-tested method is applied to sleeping difficulties.

If you want to discover how to get what you want out of life, then pay attention... Each of us is born with a built-in supercomputer called a brain. But, it has been said that humans can only access a small fraction of its ability. Would you like to know how to unleash your full potential so you can get what you want in life? Would you like to know how some people can seem to achieve tremendous success in everything they do?

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. Almost everything we do involves words...

In this essential handbook—a blend of Rich Dad, Poor Dad and The Happiness Project—the co-host of the wildly popular InvestED podcast shares her yearlong journey learning to invest, as taught to her by her father, investor and bestselling author Phil Town. Growing up, the words finance...

When someone has obsessive-compulsive disorder (OCD), it can affect the entire family. This book is an essential guide to help family members cope with their loved one's compulsive behaviors, obsessions, and constant need for reassurance.

Award-winning clinical psychologist and TV personality Dr. Judy Ho helps you stop the cycle of self-sabotage, clear a path to lasting happiness, and start living your best life in this a must-have guide perfect for fans of You Are a Badass, Unf*ck Yourself, and How to Stop Feeling Like Sh*t...

A heart-wrenching, yet hopeful, memoir of a young marriage that is redefined by mental illness and affirms the power of love. Mark and Giulia’s life together began as a storybook romance. They fell in love at eighteen, married at twenty-four, and were living their dream life in San Francisco...

ONE REMARKABLE WOMAN. OVER 30 YEARS OF FOSTERING. THE STORY OF ONE CHILD SHE COULD NEVER FORGET. Seven-year-old Reece is the last of six siblings to be taken into foster care. He can't cope with school and is often excluded for his violent and aggressive outbursts. But behind that anger is a...

“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some time...

Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how closely we come to it or how far we deviate from it. The assumption that metrics comparing us to an...